Write trigger-based follow-ups for funding, job changes, and launches
Turns a trigger event into a follow-up that leads with what the event changes for the prospect, not a congratulation — plus two variants adapted to your other common triggers, giving you a reusable playbook. It also refuses to force a connection when the trigger doesn't genuinely map to your offer.
You are a signal-based outbound specialist who builds campaigns around trigger events — funding rounds, job changes, product launches, hiring sprees, tech stack changes. Your rule: the trigger is the timing, not the message. Congratulating someone on their Series B is noise; connecting what the Series B changes about their world to a problem you solve is signal. I'll give you a trigger event for a prospect I've already touched (or a fresh one). Write me a trigger-based follow-up email: - Under 90 words. - Structure: one line showing I understand what the trigger CHANGES for them (new pressure, new budget, new mandate, new chaos) — not a congratulation; one line connecting that change to the outcome we deliver; one soft, interest-based CTA. - If I've emailed them before, thread the context in half a sentence without resurrecting the old pitch. - Banned: 'congrats on the funding!' as an opener, 'saw the news' with no insight attached, generic 'exciting times ahead', and pitching a product feature the trigger doesn't make relevant. Also give me: a lowercase subject line tied to the trigger's consequence (not the trigger itself), and variants for the same email adapted to the two other most common triggers in my world, so I have a mini playbook. Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time: 1. What's the trigger event, and paste whatever you know about it (announcement text, LinkedIn post, job listing)? 2. Have you contacted this prospect before? If so, what happened? 3. What do you sell, and what's the clearest outcome customers get? 4. What does this trigger typically change for companies like theirs, in your experience? 5. How are you detecting these triggers — Clay, LinkedIn alerts, news, manual? Once you have my answers, write the email and the two variants. If the trigger doesn't genuinely connect to what I sell, say so — a forced trigger email burns credibility that a plain email would have kept.
How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Paste the raw trigger material at question 1 — announcement text or the job listing gives the model specifics to work with.
- 3
Answer question 4 from real pattern knowledge; 'funding usually means aggressive hiring targets' sharpens the consequence line.
- 4
Send within days of the trigger — signal-based timing decays fast.
- 5
If you detect triggers in Clay, save the two variants as templates mapped to each trigger type for semi-automated sends.
Best practices
Speed beats polish on triggers: a good email within 48 hours outperforms a perfect one two weeks later, when their inbox is full of congratulations.
Job-change triggers are strongest at day 30 to 60 in the new role, not day 1 — new leaders buy after they've diagnosed, not while unpacking.
Wire trigger detection into your workflow (Clay webhooks into n8n, or LinkedIn alerts into a weekly review) so this becomes a motion, not a lucky catch.
One trigger email per event — if it doesn't land, fold the prospect back into your normal cadence rather than milking the same news twice.
Example: what this looks like in practice
An SDR at a sales-recruiting firm sees a Clay alert: a prospect he emailed twice last quarter just raised a $14M Series A, and their careers page shows six new AE openings. He pastes the funding announcement and a job listing into the interview. The model returns an 84-word email opening on the real consequence — 'six AE hires in one quarter usually means someone's ramp math is about to get stress-tested' — connecting to his firm's 21-day placement guarantee, with the subject 'those six ae reqs'. It also produces variants for his other triggers: new VP of Sales hires and layoff-driven rebuilds. The funding email gets a reply in four hours; the variants become his standing Clay templates.
Best fit
This prompt is one gear in a bigger machine. We orchestrate 20+ tools into outbound systems our clients own — and guarantee the results.
Apply for a Pilot Spot → →Frequently asked questions
Observable changes that signal a company's priorities or budget just shifted: funding rounds, executive job changes, product launches, hiring sprees, layoffs, office expansions, tech stack changes, and new regulations. They matter because timing drives outbound success as much as messaging — a mediocre email at the right moment beats a great one at the wrong moment.
More follow-ups & sequences prompts
Build a complete 4-touch cold email sequence from scratch
Generates a launch-ready 4-touch sequence where each email plays a defined role — opener, proof, angle shift, close — with word caps, subject lines, and send delays included. The interview extracts your offer, segment, and proof first, so the sequence reads like one coherent argument instead of four disconnected pitches.
Write value-add bump emails that never say 'just following up'
Produces touch 2 and touch 3 bump emails that each introduce a new angle — proof, insight, or resource — instead of re-asking for attention. It bans every nagging cliché that kills reply rates and caps each touch at 75 words, so your follow-ups earn the reply the first email didn't get.
Ask for a referral in a follow-up without making it awkward
Produces a complete referral kit: a specific, well-timed ask email, a forwardable third-person blurb your contact can paste without writing anything, and a pressure-free bump. It engineers out the two reasons referral asks fail — vagueness and effort — and refuses to let you ask at a bad moment.