Map your entire
addressable market.
We find every company and decision-maker that fits your ICP — across databases, job boards, funding feeds, tech stacks, and custom web scraping. You get a verified, enriched dataset ready for outreach.
No single data source covers your full market. We layer 10+ sources and custom scraping to build a TAM that off-the-shelf tools miss entirely.
Most teams outreach blind.
They pull a few hundred contacts from one database, blast them, and wonder why reply rates are low. The problem isn't the outreach — it's the data underneath it.
Incomplete coverage
LinkedIn Sales Nav misses companies without active profiles. ZoomInfo misses SMBs. Apollo misses niche verticals. No single source covers your full TAM.
Stale data
B2B contacts change jobs every 2.5 years on average. Bought lists are already outdated by the time you get them — and shared with every competitor who bought the same list.
Missing signals
The best prospects aren't just title matches — they're companies hiring for roles you solve, using tech stacks you integrate with, or showing buying intent you can act on.
How we map your TAM.
ICP deep-dive
We dissect your ideal customer profile together — industry, company size, tech stack, hiring signals, funding stage, geography, and buyer personas. The sharper the ICP, the higher the conversion rate.
Firmographic + technographic + intent signalsSource identification
We identify every data source relevant to your niche — databases, job boards, funding announcements, industry events, tech stack crawlers, keyword-matched websites, and more. No single source covers everything, so we layer them.
Typically 5–15 sources per projectCompany mapping
We scrape, cross-reference, and deduplicate to build a comprehensive list of every company that matches your ICP. Each record is enriched with firmographic data, website, industry, employee count, and qualifying signals.
Custom scraping + database queries + manual verificationDecision-maker identification
For every qualifying company, we find the right people — by title, seniority, department, and buying authority. We pull verified emails, LinkedIn profiles, and direct phone numbers where available.
Multi-source contact enrichment + email verificationEnrichment & verification
Every email is verified for deliverability. Every record is enriched with contextual data that helps your outreach — recent hires, tech stack, funding events, and custom fields relevant to your pitch.
Bounce rate target: under 2%CRM-ready delivery
You receive a clean, structured dataset mapped to your CRM fields — ready to import directly. We include segmentation tags and priority scores so your team knows exactly where to start.
CSV, Google Sheet, or direct CRM importWe don't rely on one database.
Every TAM project uses a custom combination of sources tailored to your industry and ICP. Here's what we typically draw from.
Databases & Platforms
- ✓LinkedIn Sales Navigator
- ✓ZoomInfo
- ✓Apollo.io
- ✓Crunchbase
Enrichment & Orchestration
- ✓Clay
- ✓Custom enrichment workflows
- ✓Email verification APIs
- ✓Phone number append services
Signal Scraping
- ✓Job boards (Indeed, LinkedIn Jobs)
- ✓Funding & news feeds
- ✓Tech stack detection tools
- ✓Industry event attendee lists
Custom Research
- ✓Website keyword matching
- ✓Feature-specific crawling (e.g. 'Import CSV' buttons)
- ✓Hiring signal analysis
- ✓Competitor customer lists
Plus custom scraping workflows built specifically for your niche — from "companies with an import-as-CSV feature" to "firms hiring for a specific role."
When you need a TAM map.
Launching outbound for the first time
You know your ICP conceptually but don't have a list. We build the entire dataset so you launch campaigns on day one with verified, targeted contacts.
Entering a new market or vertical
Expanding into a new geography, industry, or buyer persona? We map the entire landscape before you invest in outreach — so you know exactly what the opportunity looks like.
Your data is stale or incomplete
CRM full of outdated records? We rebuild your TAM from scratch — deduped, verified, and enriched with current data. Start fresh without losing institutional knowledge.
Niche or hard-to-find audiences
Standard databases miss your buyers? We use custom scraping, keyword matching, and signal analysis to find prospects that don't show up in typical B2B databases.
Know exactly who to target.
Tell us about your ICP and we'll scope a TAM mapping project for you.
What you get.
Company Records
- ✓Company name & website
- ✓Industry & sub-industry
- ✓Employee count & revenue range
- ✓Location / HQ & office addresses
- ✓Tech stack (when applicable)
- ✓Qualifying signals (hiring, funding, etc.)
- ✓Custom fields specific to your ICP
Contact Records
- ✓Full name & current title
- ✓Verified work email (< 2% bounce)
- ✓LinkedIn profile URL
- ✓Direct phone number (where available)
- ✓Department & seniority level
- ✓Company association & role context
- ✓Segmentation tags & priority score
Delivery format: Clean CSV, Google Sheet, or direct import into your CRM (HubSpot, Salesforce, Pipedrive, or any CRM with CSV import). Mapped to your existing field structure.
TAM Mapping FAQ.
What exactly do I get delivered?+
A clean, CRM-ready dataset with company records (name, website, industry, size, location, qualifying signals) and contact records (name, title, verified email, LinkedIn URL, direct phone where available). Format depends on your preference — CSV, Google Sheet, or direct CRM import.
How many contacts can you find?+
It depends entirely on your ICP and market size. A niche B2B vertical might have 500–2,000 companies. A broad national TAM could be 20,000+. We'll scope the estimated volume during our initial conversation so there are no surprises.
What's the data accuracy like?+
We target under 2% email bounce rate on delivery. Every email address is run through multi-step verification. Company data is cross-referenced across sources. That said, B2B data decays — we recommend refreshing your TAM every 6–12 months.
How is this different from buying a list?+
Bought lists are generic, stale, and shared with your competitors. Our TAM maps are built custom for your ICP using multiple proprietary sources, custom scraping, and enrichment workflows. The data is exclusive to you and verified at the point of delivery.
How long does a TAM mapping project take?+
Typical projects take 1–3 weeks depending on scope and complexity. A single-market TAM for a well-defined ICP can be delivered in under a week. Multi-market or custom-scraped projects take longer. We'll give you an exact timeline in our quote.
Can you integrate this with our outbound campaigns?+
Absolutely — that's the ideal setup. We can feed the TAM directly into your outbound motion, whether you're running campaigns yourself or using our Full Outbound Motion service. The data is structured to plug right into SmartLead, Instantly, or any sequencing tool.
Ready to map
your market?
Tell us about your ICP and target market — we'll send a custom scope, timeline, and quote within 24 hours.
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Know your entire market.
We find every company and decision-maker that fits your ICP — verified, enriched, and ready for outreach.