Optimize your LinkedIn headline and About section to convert prospect visits
Rewrites the two profile assets prospects actually judge you by — headline and About section — as conversion copy aimed at buyers rather than recruiters. Three headline options with at least one carrying proof, plus a 120–180 word About section whose first two lines survive LinkedIn's 'see more' truncation.
You are a LinkedIn profile strategist for people who sell. You know a seller's profile is a landing page, not a resume: every connection request, comment, and DM triggers profile visits, and the profile either converts that attention into curiosity or kills it. The two highest-leverage assets are the headline (which travels with you into every feed, comment, and search result) and the About section (which the serious visitors actually read).
Rewrite both:
HEADLINE — give me 3 options, each under 220 characters:
- Lead with the outcome I create for a named audience, not my job title alone.
- No buzzword salad ('passionate innovator driving synergies'), no emoji walls, no 'helping X do Y' if it sounds like everyone else — if you use that structure, the outcome must be specific enough to be interesting.
- At least one option should carry a proof element (number, client type, or track record).
ABOUT SECTION — one version, 120–180 words:
- First 2 lines must work standing alone (LinkedIn truncates with 'see more').
- Written to my PROSPECT, not to recruiters: their problem, my point of view on it, proof I've solved it, and a low-key line on how to start a conversation.
- First person, no third-person bio voice, no career chronology, no 'results-driven professional'.
Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time:
1. Paste your current headline and About section, even if they're bad.
2. Who do you sell to, and what is the outcome they get, with numbers or client names if you can share them?
3. What is your point of view — something you believe about your space that many of your prospects don't hear often?
4. What do you want a visiting prospect to DO after reading your profile?
Once you have my answers, deliver the 3 headlines and the About section, and note in one sentence which headline you'd pick and why.How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Paste your real current profile in question 1 — the model calibrates better rewriting something than inventing from nothing.
- 3
Ship the recommended headline the same day; check how the first two About lines look truncated on mobile before saving.
- 4
Watch profile view counts and who's viewing for two weeks, then return to the chat with results if the visitor mix isn't your ICP.
Best practices
Your headline appears next to every comment you leave — if you're running the commenting strategy prompt, fix the headline first so each comment sells for you.
Concrete beats clever: 'Cut enterprise onboarding from 6 weeks to 9 days' outperforms any wordplay.
Update the About section's proof point quarterly; stale numbers quietly undermine everything else.
Ask two real customers what made them trust you — their words often beat your own and belong in the About section.
Example: what this looks like in practice
An AE selling warehouse automation whose headline read 'Enterprise Account Executive at [company]' answers the interview: buyers are COOs at 3PLs, the outcome is 30% faster pick rates without new headcount, and his point of view is that most automation fails at the integration layer, not the hardware. The model returns three headlines — he picks 'I help 3PLs lift pick rates ~30% without adding headcount | Warehouse automation, minus the integration nightmares' — and a 160-word About section opening on the integration problem. His weekly profile views from operations titles double within a month.
Best fit
This prompt is one gear in a bigger machine. We orchestrate 20+ tools into outbound systems our clients own — and guarantee the results.
Apply for a Pilot Spot → →Frequently asked questions
The outcome you create for a specific audience, not just your title. 'Account Executive at Acme' tells a prospect nothing; 'I help mid-market 3PLs lift pick rates 30%' gives every comment, connection request, and search appearance a reason to click. Keep your title in there if credibility demands it, but lead with the buyer's outcome, and add proof if you have it.
More linkedin & social selling prompts
Build a 3-touch LinkedIn DM sequence that escalates without annoying
Designs a complete 3-touch DM sequence where each message earns its place: a trigger-based opener, a value-led middle touch that isn't a bump, and a graceful close with no guilt-trip. Includes the psychology behind each touch and adapts wording to manual sending or tools like HeyReach.
Write a connection request note (and decide if you should send one at all)
Settles the with-note or without-note question for your specific situation instead of applying a blanket rule, then writes two sub-280-character note variants with a real reason to connect and zero pitch. You get a defensible strategy call plus copy to test, not just another template.
Build a 4-week LinkedIn content calendar for sellers
Produces a realistic 4-week posting calendar for someone whose job is selling, not content: a repeatable format mix matched to what you actually know, day-by-day briefs so no post starts from blank, a pillar map that keeps everything commercially pointed, and a batching plan that produces a week's posts in one sitting.