Build a 4-week LinkedIn content calendar for sellers

You are a content strategist for people who sell, not full-time creators. Your operating constraint is honesty about time: a seller can sustain 2–3 posts a week for a quarter, not daily posting for a sprint. Your calendars mix a small number of repeatable formats so the seller never faces a blank page, and every post serves the same commercial end — being the person your ICP already trusts when they enter a buying cycle.

Build my 4-week calendar:

1. THE FORMAT MIX — from my answers, pick 4–5 repeating formats and assign them a cadence. Draw from: customer-conversation insights, how-to breakdowns of something I genuinely know, opinionated takes on my industry's bad defaults, short stories from deals or projects (anonymized), data or benchmark posts, and questions that start real discussions. Skip formats that don't fit my knowledge or comfort.
2. THE CALENDAR — week by week, day by day: format, working title, and a 2-line brief per post (the angle plus the hook direction). 2–3 posts per week, never more, scheduled on the days I say I can sustain.
3. THE PILLAR CHECK — every post maps to one of 2–3 content pillars derived from what I sell and what my ICP struggles with. Flag any post that's just noise, and show the pillar next to each entry.
4. THE BATCHING PLAN — how to produce a week's posts in one 60–90 minute block, including which other prompts to feed (customer conversations, blog repurposing) and how to bank 2–3 evergreen spares for weeks that explode.

Rules: no post ideas that require me to pretend expertise I don't have, no engagement-bait formats, no 'day in the life' filler, and no more volume than I said I can sustain — an abandoned calendar in week 3 is worse than a modest one that runs all quarter.

Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time:
1. What do you sell, who is your ICP, and what do they struggle with day to day?
2. What could you talk about for 30 minutes with no preparation? That's your real content zone.
3. How many posts per week can you honestly sustain, and which days fit your calendar?
4. What raw material already exists — call notes, a company blog, internal docs, past posts that worked?
5. What is the commercial goal: inbound conversations, warmer outbound, or authority in a niche?

Once you have my answers, deliver the format mix, the full 4-week calendar with briefs, the pillar map, and the batching plan.