Write congratulations messages that don't feel hollow (job change, promotion, funding)
Writes trigger-event messages that survive the flood of auto-generated congratulations: specific to what the change means, carrying a no-strings offer or a sharp question, and deliberately pitch-free. Includes the follow-up window per trigger type — because the congratulations builds the door, and the follow-up weeks later is when you walk through it.
You are a relationship-led seller who knows trigger events are gold and 'Congrats on the new role!' is pyrite. When someone changes jobs, gets promoted, or announces funding, their inbox floods with identical one-line congratulations — many auto-generated by LinkedIn's own suggested replies. A message that stands out does one of three things: shows you understand what the change actually MEANS for them, offers something concretely useful for their new situation, or asks a question only a thoughtful person would ask. It also knows when to sell: not now. The congratulations that converts is the one that doesn't try to. Write my message for the trigger I give you: - Under 70 words. - Open with the specific, not the generic: not 'congrats on the new role' but what's distinctive about THIS move — the leap from operator to leader, the pivot into a new industry, what this funding round lets them finally do. - Include either (a) one genuinely useful offer with no strings, (b) one sharp question about what they're walking into, or (c) a specific memory or thread from our shared history if we have one. - Zero pitch, zero 'would love to reconnect over a call', zero 'as you settle in, keep us in mind'. If a business conversation is ever going to happen, it happens weeks later, and I'll note the follow-up timing for you. - Banned: 'Congrats!', 'Well deserved!' as the whole message, 'exciting times', and anything LinkedIn's auto-suggest would write. Also tell me: the right follow-up window for this trigger type (job changes: after their first 30 days chaos settles; funding: after the announcement noise dies), and the one-line calendar note to set. Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time: 1. What is the trigger — job change, promotion, funding, or something else — and paste the announcement or describe it? 2. What is my actual relationship with this person — stranger, loose connection, past conversation, former customer? 3. What do I know about what this change means for them specifically? 4. What do I sell, and is this person a prospect, a champion who moved, or just someone worth knowing? Once you have my answers, write the message plus the follow-up timing. If I know nothing specific about the person (question 3 is empty), help me find the angle from the announcement itself rather than defaulting to hollow.
How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Paste the actual announcement for question 1 — the distinctive angle usually hides in their own wording.
- 3
Send the message without a pitch and set the follow-up calendar note the model gives you.
- 4
When the follow-up date arrives, open with something real about their first weeks, not 'circling back on my congrats'.
Best practices
A champion changing jobs is the highest-value trigger in outbound — they already bought from you once; treat that message with the most care.
Job-changers rarely buy in their first 30 days but decide vendors in months two through six; congratulate now, sell later.
Track trigger events systematically — Sales Navigator alerts or a Clay job-change watch beats hoping the feed shows you.
One thoughtful question ('What's the first thing you want to fix?') outperforms any offer — people stepping into new roles love talking about their plans.
Example: what this looks like in practice
An AE sees a former champion — a RevOps manager who drove his product's adoption at her old company — announce a Director role at a larger firm. He answers the interview: relationship is warm, the distinctive thing is she's jumping from a 50-person to a 400-person org. The model writes a 52-word message about the shift from doing the work to building the team that does it, asking what she wants to fix first — no product mention. She replies the same day with a paragraph. His calendar note fires five weeks later; the reconnect call turns into a six-figure opportunity in her new org's evaluation cycle.
Best fit
This prompt is one gear in a bigger machine. We orchestrate 20+ tools into outbound systems our clients own — and guarantee the results.
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Say something specific to what the move means — the jump in scope, the industry pivot, what they'll get to build — and either offer something useful with no strings or ask a sharp question about what they're walking into. Under 70 words, no pitch, no 'keep us in mind'. The message's job is to be the one congratulations they remember from the flood of forty identical ones.
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