What Is Meeting show rate?

How to calculate attendance

Start with meetings scheduled to occur in a fixed reporting period. Count the eligible meetings that were completed and divide by the eligible scheduled meetings. Multiply by one hundred to express the result as a percentage. Keep the scheduling record and its outcome together so a moved appointment does not appear as two separate opportunities to attend. Meetings booked during the period are a different cohort from meetings due during that period.

For a hypothetical example, suppose forty eligible meetings were due this week and thirty were held. The show rate is seventy-five percent. That calculation says nothing about qualification or revenue. A completed meeting can still reveal poor fit. Report held meetings, qualified outcomes and later opportunities separately rather than letting attendance stand in for commercial progress.

Cancellations and reschedules change the denominator

Choose a documented policy for cancellations and reschedules. A team may exclude appointments cancelled before an agreed cutoff while counting late cancellations as missed attendance. Another team may retain all scheduled appointments. Neither dashboard is comparable until those rules are visible. A rescheduled meeting should retain a link to its original appointment and enter the correct future cohort once, with a clear outcome for the original slot.

What to investigate

Inspect invitation delivery, timezone clarity, the promised agenda and whether the prospect actually agreed to meet. Separate prospect no-shows from meetings the seller missed. Review source and audience cohorts before changing reminders. A small cohort can move sharply after one appointment, so display the counts beside the percentage. There is no universal attendance target that makes a low-fit campaign successful. Use the measure to locate a scheduling or expectation problem, then inspect the actual conversations.