Lavender AI Pricing: Choose by Operating Need

Lavender AI pricing starts at $0, but the right plan depends on whether you need occasional email feedback, unlimited individual coaching, broader integrations, or team management. As of September 14, 2026, Lavender lists Basic at $0, Starter at $27 per month billed annually or $29 month-to-month, Individual Pro at $45 annually or $49 monthly, and Team at $89 per seat monthly billed annually or $99 month-to-month. Treat those prices as the beginning of the decision, not proof that the tool will improve your pipeline.

What Lavender Currently Charges

Lavender's official Email Coach pricing section presents four plan levels. The figures below were checked on September 14, 2026.

The yearly prices are displayed per month but labeled "billed annually." Confirm the invoice amount, taxes, seat count, and effective start date before approval. Do not compare $27 annual billing with another vendor's flexible monthly rate as if the commitment were identical.

Lavender also advertises a seven-day trial with no credit card and says all integrations are available during that period. The Basic plan is described as free forever. Trial terms and current plan details can change, so save the dated pricing page with the purchase record.

Basic Is a Familiarization Plan

Basic includes five analyses and five personalizations monthly, along with listed basic features such as Gmail and Outlook 365 access, the AI Email Writer, recommendations, mobile optimization, and integrations. Five uses can show what the score and suggestions look like. They cannot establish how the tool behaves across a seller's normal week.

Use Basic to answer narrow questions:

• Does the extension work in the approved inbox environment?
• Are recommendations understandable to the seller?
• Does the product fit the current writing workflow?
• Can security and operations begin their review?

Do not use five handpicked messages to estimate a reply-rate effect. That sample is too small and too easy to curate. If the buying decision depends on working-volume evidence, use the seven-day trial with a predefined test.

Starter Fits an Individual Workflow Test

Starter lists unlimited emails, personalization, and AI recommendations, plus the AI Email Writer, chat support, multi-inbox support, Gmail and Outlook 365, integrations, and "Lavender Anywhere." At $27 per month billed annually or $29 monthly, the price difference is modest. The more important difference is commitment.

Start month-to-month when the operating question remains open. A seller should test prospect research, first-touch emails, follow-ups, and internal review under normal time pressure. Record how often the seller accepts, modifies, or rejects a recommendation. A score without an action history cannot show whether the product is changing behavior.

Annual billing may make sense after usage is stable and the team has a named owner for the workflow. Calculate the committed amount from the order screen instead of relying on the monthly display alone.

Our view: paying a small monthly premium during the evidence phase is better than buying an annual commitment before adoption is proven. The savings matter only if the workflow survives.

Individual Pro Buys Support and Integration Scope

Individual Pro is listed at $45 per month billed annually or $49 monthly. Lavender describes it as including everything in Starter, "unlimited everything," integrations, priority support, and a dedicated customer success manager.

The procurement question is not whether integrations appear on the card. It is whether the required inbox and sales tools work in the exact path your seller uses. Lavender's product page lists Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong among supported environments. During the trial, test the required combination and document where coaching appears, what context it can access, and whether a seller must change screens.

Ask Lavender to define "unlimited" in the current order terms, including any fair-use controls. Also confirm the service attached to a dedicated customer success manager: onboarding, recurring reviews, response timing, and escalation. A label is not an operating commitment until its scope is written down.

Pro is easier to justify when integration access or support removes a measured obstacle. It is harder to justify when the buyer is upgrading only because the plan name sounds more complete.

Team Pricing Requires a Seat and Management Model

Team costs $89 per seat per month billed annually or $99 per seat month-to-month on the public page. Lavender lists a Coaching Dashboard, aggregated email analytics, accelerated dynamic scoring, proactive customer success, human-led coaching programs, and content-studio access. It also notes Starter, Growth, and Enterprise plans within the team offer, so buyers should expect the final scope to require confirmation.

Model the seat count by active users, managers, administrators, and temporary users. Ask how seats are reassigned, whether managers need paid seats, and how additions affect an annual term. Keep unpriced plan differences marked "written confirmation required."

Team value should be tested as a management workflow:

1. Can a manager identify a specific coaching need?
2. Can the seller see the underlying examples?
3. Does the review lead to a measurable change in writing behavior?
4. Can analytics be interpreted without replacing CRM outcome reporting?

Lavender markets reply and pipeline gains on its product page. Those are vendor claims, not independent proof of what your team will achieve. Keep positive replies, qualified conversations, meetings, and opportunities in your own reporting system.

Add Adoption and Management Cost

Subscription price is only one part of Lavender AI cost. Someone must approve access, configure integrations, train sellers, review recommendations, set writing rules, and reconcile tool activity with CRM outcomes.

Use a first-year model:

first-year cost = subscription + security review + setup + training + manager review + seller workflow time

Do not automatically book time savings. Measure the median time from starting a message to approved send, with and without Lavender, on comparable work. Also track revisions after manager review. A tool can make drafting faster while creating more review work, or it can slow the first draft while improving consistency. Both are observable.

Keep a rejection log with categories such as inaccurate personalization, unsupported claim, wrong tone, excess length, weak relevance, or no material improvement. That evidence is more useful than asking whether users "like AI."

Review Privacy Before Connecting Inboxes

Lavender's privacy and security page says email text is deleted after analysis, accounts use OAuth sign-in for Google and Microsoft, data in transit is encrypted with TLS, and data at rest uses AES encryption. The page also states that Lavender does not read email by default beyond the current draft and describes optional access to email history.

Those statements should begin the security review, not end it. Confirm the exact permissions requested for each integration, what metadata remains after analysis, retention for account and analytics data, subprocessors, regional handling, deletion workflow, and administrative access. If optional history is unnecessary, leave it disabled and record that choice.

Test deletion and access removal before broad rollout. Ownership means your team can explain which systems are connected, who approved them, and how access is removed when a user leaves.

Read the Cancellation Terms Before Annual Billing

Lavender's terms of service, last updated July 1, 2025, say cancellation takes effect at the end of the current monthly or annual billing cycle. They require cancellation at least 48 hours before renewal to avoid the next charge. Refunds are discretionary, and the terms say prorated refunds are not offered.

Put the renewal date, 48-hour cutoff, plan owner, and cancellation process in the procurement record. For an annual plan, the practical exit exposure is the remaining cycle, not just the displayed monthly rate. Ask for any negotiated terms in the signed order rather than assuming the public terms cover every team arrangement.

The final decision should combine plan fit, measured adoption, security approval, operating cost, and exit timing. Price per seat is useful only after those conditions are visible.

Price the Tool Against Your Campaign

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