Sofia Urrego
Account Success, LeadHaste
Looks after LeadHaste accounts end to end, from targeting and copy through to the conversations that come back, so each client keeps improving month over month.
Articles by Sofia Urrego
Showing the 24 most recent of 58
Meet Alfred Pricing: Plans, Seat Costs, and What Each Tier Unlocks
Meet Alfred pricing starts at $59 per seat monthly, but annual prices conflict on the official page. Compare plans, costs, and team limits.
Regie.ai Review: Where Its AI Prospecting Fits in an Outbound Stack
A source-grounded Regie.ai review covering RegieGO agents, enrichment, email, LinkedIn tasks, dialing, CRM integrations, pricing, and stack fit.
LinkedIn Content Strategy for Outbound Teams
Derive the publishing plan from the objections that kill your deals, keep a cadence the approver can hold, and make every post something a sequence can point at by name.
Social Selling Index: Diagnose the Workflow, Never Grade the Rep
Use LinkedIn's Social Selling Index as a prompt to inspect one part of the sales workflow, then judge performance with CRM outcomes instead.
Sales Engagement Platform vs CRM: Set the Data Boundary
A sales engagement platform runs seller actions; a CRM should usually hold governed customer and opportunity records. Define the sync contract before launch.
Google SMTP Relay: How to Set It Up and When Not To
Set up Google SMTP relay for controlled systems by narrowing sender scope, restricting public IPs, and requiring TLS. It is a poor fit for cold outbound.
MX Record Lookup: Which System Will Filter Your Message
An MX lookup names the mailbox provider that decides where your message lands. It tells you nothing about whether the address exists, and confusing the two costs domains.
GTM Engineer: The Role, and When It Pays for Itself
A GTM engineer owns the connections between your revenue tools rather than any one tool. The role pays back once the number of connections passes what a part-time operator can hold in their head.
LinkedIn Employee Advocacy: An Account-Level Playbook
Scheduled resharing does not build account trust. Run LinkedIn employee advocacy as expert-owned publishing against a named account list, with a defined seller handoff.
LinkedIn Account-Based Marketing: An Action Plan
Coordinate named accounts, buying-group research, organic activity, paid targeting and direct outreach, with CRM evidence in one LinkedIn ABM plan.
LinkedIn InMail Examples for Five Buyer Situations
Use five annotated LinkedIn InMail examples for trigger events, referrals, event follow-up, competitor displacement, and executive accounts.
Employee Advocacy Platforms: A Buyer Scorecard
Score employee advocacy platforms on content controls, employee experience, account engagement, CRM write-back, governance, and measurable adoption.
Kixie Chrome Extension: Install and Troubleshoot
Install the Kixie Chrome extension, verify microphone and site access, test click-to-call, and isolate audio, browser, network, or CRM failures.
Brevo SMTP Setup Without Burning Your Domain
Configure Brevo SMTP credentials, TLS, authenticated senders, domain records, quotas and traffic boundaries before routing production email.
Cold Calling Software: A Compliance-Ready Shortlist
Compare CloudTalk, Kixie and PhoneBurner on caller ID, recording, CRM fidelity, data pairing, compliance controls and complete per-seat cost.
PhoneBurner Pricing: Build the Complete Cost
Model PhoneBurner pricing across seats, billing cadence, numbers, SMS and add-ons before approving Standard, Professional or Premium.
Kixie Pricing: Build a Quote Without Public Seat Prices
Kixie publishes plan features but not per-seat prices. Compare the tiers, identify add-ons, and use a quote worksheet to expose total cost.
Brevo Review: Test the Whole Operating Loop
A practical Brevo review covering transactional traffic, campaign workflows, CRM handoff, throttling, support and the evidence needed to approve it.
GlockApps Alternatives: Choose by Test Failure
Compare GlockApps alternatives by the requirement that failed: seed coverage, automated testing, sending method or the cost of each test.
Amazon SES Deliverability: Stay Inside the Thresholds
An operating runbook for a live Amazon SES account: bounce and complaint thresholds, reputation metrics, dedicated IP warm-up and what to change when a number moves.
Mailgun vs SendGrid: Run One Identical Sending Test
Compare Mailgun and SendGrid on published plans, log retention, dedicated IPs, validation and support, then decide with one identical controlled send.
SendGrid Alternatives: Migrate Without Losing Proof
Choose a SendGrid alternative by traffic type, then plan the cut-over so domain reputation, suppression data and event history survive the move.
NeverBounce HubSpot Integration: Setup and QA
Set up the NeverBounce HubSpot integration, verify its result property, build safe workflows, and test every handoff before using the data.
Bouncer Email Verification: An Acceptance Test
Test Bouncer email verification on a blinded list for classification, uncertainty, reconciliation, integrations, suppression, evidence, and export.
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