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Cold Email Deliverability

All posts in cold email deliverability.

Cold Email Deliverability

Zendesk Sender Authentication: Test SPF and DKIM Now

Zendesk now defaults eligible accounts to its Minimal sender authentication profile. Test every sending domain before a failed SPF and DKIM combination sends a business-critical email to Suspended tickets.

Dimitar Petkov
Dimitar Petkov
7 min·Oct 2, 2026
Cold Email Deliverability

Secure SMTP Relay Checklist: Test Authorization and TLS

Approve a secure SMTP relay with repeatable tests for identity, sender and recipient scope, TLS, rejection behavior, and audit evidence.

Christian Sørensen
Christian Sørensen
6 min·Sep 30, 2026
Cold Email Deliverability

SMTP Relay vs SMTP Server: What You Actually Choose

SMTP relay vs SMTP server is really a choice between running the mail transfer layer yourself and delegating it to a managed provider.

Christian Sørensen
Christian Sørensen
6 min·Sep 29, 2026
Cold Email Deliverability

Office 365 SMTP Relay: Choose the Right Sending Method

Choose the right Office 365 SMTP relay method by recipient scope, authentication, mailbox licensing, and the evidence your team can retain.

Dimitar Petkov
Dimitar Petkov
7 min·Sep 29, 2026
Cold Email Deliverability

Google SMTP Relay: How to Set It Up and When Not To

Set up Google SMTP relay for controlled systems by narrowing sender scope, restricting public IPs, and requiring TLS. It is a poor fit for cold outbound.

Sofia Urrego
Sofia Urrego
8 min·Sep 28, 2026
Cold Email Deliverability

What Is an SMTP Relay? The Handoff Between Mail Servers

An SMTP relay accepts email, routes it to the next server, and reports failure when delivery cannot continue. Acceptance does not prove inbox placement.

Jacob Martinez
Jacob Martinez
6 min·Sep 28, 2026
Cold Email Deliverability

MX Record Lookup: Which System Will Filter Your Message

An MX lookup names the mailbox provider that decides where your message lands. It tells you nothing about whether the address exists, and confusing the two costs domains.

Sofia Urrego
Sofia Urrego
8 min·Sep 26, 2026
Cold Email Deliverability

ARC Email Authentication Is Not Yours to Publish

ARC is implemented by the servers that forward your mail, not by the domain that sends it. Knowing that changes what you do when forwarded messages fail DMARC.

Jacob Martinez
Jacob Martinez
8 min·Sep 26, 2026
Cold Email Deliverability

BIMI: What the Logo in the Inbox Actually Requires

BIMI puts your logo beside your name in supporting inboxes, but only after DMARC enforcement on the organizational domain and its subdomains. For cold outbound domains it earns nothing.

Christian Sørensen
Christian Sørensen
8 min·Sep 26, 2026

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