Deal Velocity Calculator
Find which deal sources flow downhill and which ones you're pushing uphill. Stop forcing bad-fit deals. Double down on natural momentum.
“If you're constantly overcoming resistance, you created the resistance. The deals that close fastest are the ones where you barely had to sell.”
Not all pipeline is created equal.
Some deal sources close fast with minimal effort — like water flowing downhill. Others consume massive energy for marginal returns. This calculator scores each of your deal sources by velocity so you can see exactly where you're pushing uphill and where the momentum is already working for you.
Enter your deal source metrics from the last 6–12 months. We've pre-filled example data — replace it with your real numbers.
Your Deal Sources
Deal Source
# Deals
Avg Deal Size
Close Rate %
Avg Days
Touchpoints
Results
Inbound Referrals
Flowing Downhill — Score: 614Pipeline Value
$65K
Rev / Touchpoint
$3K
Total Touchpoints
24
Cold Outbound
Pushing Uphill — Score: 8Pipeline Value
$24K
Rev / Touchpoint
$69
Total Touchpoints
350
Event / Conference
Neutral Current — Score: 64Pipeline Value
$30K
Rev / Touchpoint
$429
Total Touchpoints
70
Flow / Force Ratio
How your effort maps to expected revenue.
Revenue Flowing
80% of expected revenue comes from sources using 21% of your total touchpoints.
Revenue Forced
20% of expected revenue comes from sources consuming 79% of your total touchpoints.
Inbound Referrals is your highest-velocity source at $3K per touchpoint (score: 614).
Cold Outbound is your lowest-velocity source. Your best source generates 39.4x more revenue per touchpoint.
Velocity Score = Close Rate × 900 / (Days to Close × Touchpoints). Higher scores mean faster, easier conversions.
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