Cold Email ROI Calculator
Enter your numbers and see exactly what outbound is worth: cost per meeting, LTV:CAC ratio, 12-month ROI, and how it stacks up against hiring an SDR.
1. Your Investment
Most retainers cost more. LeadHaste starts at $4,500/month with a three-month initial engagement.
Paid once at the start. The default is $1,000 one-time setup.
2. Pipeline Assumptions
Typical range: 10–60/mo. Based on ~20K contacts and 60K email sends/month.
Leads that book a meeting
Booked meetings that attend
Attended meetings that close
3. Deal Economics
Project fee, setup cost, one-time contract, etc.
Your results
ROI Snapshot
Pipeline Overview
Full ROI Analysis
Free ICP & campaign-fit review. See if we're a fit on a short call.
Compounding Growth (Months 1–12)
As we learn and optimize your outbound system, results compound.
Assumes ~5% monthly improvement in booking rate from ongoing optimization. Actual results vary.
vs. Hiring Internally
LeadHaste vs. In-House SDR
You save $6K/mo compared to a fully-loaded SDR in year one.
| LeadHaste | In-House SDR | |
|---|---|---|
| Monthly cost | $5K | ~$10,500* |
| Time to first lead | 14 days | 3–6 mo ramp |
| You own the infrastructure | ✓ | ✗ |
| Clear engagement terms | ✓ | ✗ |
| Built-in 20+ tool stack | ✓ | ✗ |
*SDR estimate: $65K base salary + 25% benefits + $1,750/mo tooling + 3-month ramp amortized. Source: industry averages.
How to read your cold email ROI results.
Cost per meeting
The most actionable metric in outbound. Divide your monthly investment by attended meetings. If it costs $400 to get a qualified prospect in front of you, and you close 20% of those meetings at a $15,000 deal, your CAC is $2,000 against an LTV of $15,000, a 7.5x return before accounting for compounding.
LTV:CAC ratio, the number that matters
A healthy outbound program targets a 3:1 LTV:CAC ratio minimum. Best-in-class B2B outbound systems consistently hit 5:1 or higher once the system has been running for a few months and the targeting is dialed in. Below 1:1 means you are losing money per customer, which usually signals a deal size, close rate, or targeting problem, not an outbound problem.
Why results compound over 12 months
Unlike paid ads that reset every month, an outbound system gets smarter over time. Reply rates improve as messaging is refined. Booking rates climb as ICP targeting sharpens. Show-up rates increase as the value proposition becomes more compelling. A system that books 6 meetings in month 1 often books 9 to 12 by month 6, on the same budget.
Cold email vs. hiring an SDR
A fully loaded SDR costs far more than the salary on the offer letter: add the tools they need, benefits, management time, and the months of ramp you pay for before they book anything.
Keep going.
Deal Velocity Calculator
Score your deal sources by velocity. See where you are pushing uphill and where momentum is already flowing, so you can double down on what works.
Sales Conversation Health Calculator
Score a discovery call across five dimensions. Find the objections hiding in your gaps, and get the questions that prevent them.
Email Deliverability Test
Check SPF, DKIM, DMARC and MX for any domain in one pass, and get a single 0 to 100 score with specific fixes.
Want the meetings without the spreadsheet?
We orchestrate outbound end to end, on infrastructure registered in your name. See the current managed offer for terms.
Book your free ICP review →