Cold Email ROI Calculator
Enter your numbers and see exactly what outbound is worth — cost per meeting, LTV:CAC ratio, 12-month ROI, and how it stacks up against hiring an SDR.
1 — Your Investment
Most agencies charge $5k+/mo. LeadHaste starts at $2,500, month-to-month.
2 — Pipeline Assumptions
Typical range: 10–60/mo. Based on ~20K contacts and 60K email sends/month.
Leads that book a meeting
Booked meetings that attend
Attended meetings that close
3 — Deal Economics
Project fee, setup cost, one-time contract, etc.
Your results
ROI Snapshot
Pipeline Overview
Full ROI Analysis
No commitment. See if we're a fit in 30 minutes.
Compounding Growth (Months 1–12)
As we learn and optimize your outbound system, results compound.
Assumes ~5% monthly improvement in booking rate from ongoing optimization. Actual results vary.
vs. Hiring Internally
LeadHaste vs. In-House SDR
You save $8K/mo compared to a fully-loaded SDR in year one.
| LeadHaste | In-House SDR | |
|---|---|---|
| Monthly cost | $3K | ~$10,500* |
| Time to first lead | ~2 weeks | 3–6 mo ramp |
| You own the infrastructure | ✓ | ✗ |
| Month-to-month flexibility | ✓ | ✗ |
| Built-in 20+ tool stack | ✓ | ✗ |
*SDR estimate: $65K base salary + 25% benefits + $1,750/mo tooling + 3-month ramp amortized. Source: industry averages.
Ready to make these numbers real?
Your outbound system is ready to build.
We'll build, launch, and manage your entire outbound operation — infrastructure you own, results we guarantee.
Claim your free pilot →Month-to-month. No long-term contracts.
How to read your cold email ROI results
Cost per meeting
The most actionable metric in outbound. Divide your monthly investment by attended meetings. If it costs $400 to get a qualified prospect in front of you, and you close 20% of those meetings at a $15,000 deal, your CAC is $2,000 against an LTV of $15,000 — a 7.5x return before accounting for compounding.
LTV:CAC ratio — the number that matters
A healthy outbound program targets a 3:1 LTV:CAC ratio minimum. Best-in-class B2B outbound systems consistently hit 5:1 or higher once the system has been running for 3–6 months and the targeting is dialed in. Below 1:1 means you're losing money per customer — which usually signals a deal size, close rate, or targeting problem, not an outbound problem.
Why results compound over 12 months
Unlike paid ads that reset every month, an outbound system gets smarter over time. Reply rates improve as messaging is refined. Booking rates climb as ICP targeting sharpens. Show-up rates increase as the value proposition becomes more compelling. A system that books 6 meetings in month 1 often books 9–12 by month 6 — on the same budget.
Cold email vs. hiring an SDR
A fully-loaded SDR in the US costs $8,000–$12,000/mo when you factor in base salary, benefits, tooling, and the 3–6 month ramp period where they produce nothing. A managed outbound system at $2,500–$5,000/mo delivers leads in weeks, not months, with infrastructure your company owns.