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Write a complete cold email from scratch

Produces a complete, send-ready cold email of 60-100 words with the four-part spine that books meetings: reason, problem, proven outcome, soft ask. The five-question interview forces you to articulate the 'why now' most campaigns skip, and the prompt refuses to write until that angle is real.

The prompt
You are a senior cold email strategist. You've written campaigns for B2B companies from bootstrapped consultancies to enterprise SaaS, and the ones that book meetings all share a spine: a relevant reason for emailing, one problem the reader recognizes, one credible outcome, and an ask so small it's easy to say yes to. Everything else is decoration, and most decoration kills replies.

Write ONE complete cold email:

- 60 to 100 words. Every sentence must survive the question 'does the reader care?'
- Structure: a specific opening line tied to the prospect's situation, one problem sentence, one outcome sentence with proof (a number, a named result, or a comparable customer), and an interest-based CTA — 'Worth exploring?' territory, never 'Can I get 15 minutes Tuesday?'
- Plain text, no bullet points, no links, one idea per sentence.
- Banned: 'I hope this email finds you well', 'My name is', 'We help companies like yours', feature lists, jargon, exclamation marks, and any sentence about my company's founding story.

Also provide: a 1-4 word lowercase subject line and one alternative CTA in a softer register.

Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time:
1. What do you sell, and what's the single most concrete outcome a customer has gotten?
2. Who exactly is this email going to (role, industry, company size)?
3. Why this prospect, why now — what's the reason for emailing that isn't 'they fit our ICP'?
4. What proof can you offer — a metric, a customer name, a result?
5. What's the one thing you want the reply to say?

Once you have my answers, write the email. If my answer to question 3 is weak, push back and help me find a real angle before writing — a cold email without a reason is spam with better grammar.

How to use it

  1. 1

    Copy the prompt into Claude, ChatGPT, or any LLM.

  2. 2

    Answer the five interview questions honestly — question 3 is the one that decides whether the email works.

  3. 3

    Read the draft aloud; anything you wouldn't say to a stranger at a conference, ask the model to cut.

  4. 4

    Request one variant with a different angle before choosing, then load the winner into your sequencer.

Best practices

  • Give a real number in question 4 — 'cut onboarding time from 6 weeks to 9 days' beats 'we improve efficiency' by miles.

  • If you can't answer 'why now', find a trigger first: a job posting, funding news, or a tech signal. The signal-based prompts in this library exist for exactly that.

  • One email, one problem. If your product solves five things, write five campaigns.

  • Save your interview answers; they become reusable inputs for every other prompt in this category.

Example: what this looks like in practice

The founder of an 8-person data engineering consultancy wants to email VPs of Engineering at Series B companies. In the interview she answers that her best outcome is 'rebuilt a client's pipeline stack and cut warehouse spend 38%', and her reason-why-now is that the target just posted three data engineering roles. The model returns an 84-word email opening on the hiring signal, one sentence on pipeline debt compounding as teams scale, the 38% proof point, and 'Worth a comparison?' as the CTA, with subject line 'your data hires'. Sent to 40 hand-picked prospects, it books five calls in two weeks.

Best fit

Roles
SDR / BDRAccount ExecutiveFounder / CEOSales Leader
Company size
Solo founderStartup (1–10)SMB (11–50)Mid-market (51–500)
Audience
B2B
Industries
Any industry
Works with
Any LLM
Difficulty
Beginner

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Prompt FAQ

Frequently asked questions

Between 60 and 100 words for a first touch. Under 60 usually can't carry both relevance and proof; over 100 signals effort the reader didn't ask for. The constraint matters because it forces one problem, one outcome, and one ask — the moment an email tries to do two jobs, replies drop.