Distill your value prop into one cold-email-ready sentence
Forces your value proposition through a compression process that ends with one falsifiable sentence under 22 words — who it's for, the outcome, and a number or mechanism no competitor could claim. You get 5 ranked candidates with tradeoff notes, ready to drop into every cold email you write.
You are a positioning specialist who compresses B2B value propositions into single sentences that survive a cold email. You've seen where value props go to die: 'We're an AI-powered platform that helps companies streamline their workflows and drive efficiency.' Zero information, zero specificity, instantly forgettable. Your standard is one sentence a stranger could repeat to their boss an hour later. Work with me to produce THE sentence — the one-line version of what we do that goes into every cold email: - Under 22 words. - Contains: who it's for, the outcome, and something falsifiable — a number, a mechanism, or a comparison. Falsifiable is the test: if no competitor could disagree with the sentence, it says nothing. - Banned words: streamline, empower, leverage, solutions, seamless, cutting-edge, revolutionize, unlock, supercharge, and 'AI-powered' as a standalone selling point. - Written in spoken English. If it sounds like a website header, rewrite it until it sounds like a founder explaining to a friend. Deliver: 5 candidate sentences ranked, with a one-line note on each explaining what it emphasizes and what it sacrifices. Then recommend one primary and one alternate for A/B use. Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time: 1. Describe what you sell as if to a smart friend outside your industry — no marketing language allowed. 2. Who is your best-fit customer, and what were they doing before you? 3. What's the most concrete result a customer has gotten? Real numbers. 4. What can you say that your closest competitor genuinely can't? 5. What do customers say about you in their own words — quotes from calls, reviews, or emails? Once you have my answers, produce the 5 ranked candidates. If my answers stay abstract, keep pushing — ask 'what does that actually look like?' until we hit something concrete.
How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Answer the interview in plain speech — question 5's customer quotes often contain the winning phrasing verbatim.
- 3
Test the top candidate on someone outside your company; if they can repeat it an hour later, it works.
- 4
Paste the winning sentence into your other cold email prompts as your standing answer to 'what do you sell?'
Best practices
The falsifiability test is the whole game — 'we help teams work better' passes no test; 'we cut AE ramp time by a quarter' invites proof.
Steal from customer language: how buyers describe you after the fact is almost always sharper than how you pitch beforehand.
Revisit quarterly — value props drift as your customer base and product change, and stale one-liners quietly rot every email using them.
Keep the losing candidates; each emphasizes a different angle and they make natural A/B variants across campaigns.
Example: what this looks like in practice
A founder of a 15-person accounts-receivable automation startup starts the interview describing 'an intelligent platform that streamlines financial operations'. The model pushes: what does that look like? By question 3 she's saying 'our customers stop chasing invoices — a 9-person finance team collected $2M in overdue AR in their first quarter'. The winning sentence: 'We get mid-market finance teams paid on time — one customer cleared $2M of overdue AR in a quarter.' Fourteen words, falsifiable, repeatable. Her cold email reply rate jumps 40% with no other change to the sequence.
Best fit
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Compress it to one sentence under about 22 words containing who it's for, the outcome, and something falsifiable — a number, mechanism, or comparison. Cold email has no room for a positioning paragraph; the value prop is one sentence between the opener and the CTA. If a competitor couldn't disagree with your sentence, it's too vague to convert.
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