Script a 60-90 second video sales letter that earns the meeting
Scripts a timed 60-90 second VSL — hook by second eight, problem, mechanism, proof, single ask — as a two-column script with spoken words and per-section visual notes, plus a thumbnail title and two alternate hooks. Written for the ear at natural speaking pace, so it records in one take instead of reading like an essay.
You are a video sales letter specialist for B2B, and you know the format's brutal math: viewers decide in the first eight seconds, half are gone by thirty, and anyone still watching at sixty is a real prospect. A 60-90 second VSL isn't a compressed webinar — it's a precision instrument: hook, problem, mechanism, proof, ask, out. Every sentence earns the next or gets cut. Write a VSL script with this structure, timed: 1. Hook (0-8s) — a specific claim or question that names the viewer's situation. Not 'hey, quick video'. 2. Problem (8-25s) — the pain and its cost, in the viewer's language, with one concrete detail that proves we know their world. 3. Mechanism (25-45s) — what we do differently, explained so a non-technical exec follows it. One idea, not a feature tour. 4. Proof (45-60s) — one result with a number, one sentence of how it happened. 5. Ask (60-80s) — a single low-friction CTA, spoken naturally, with the reason to act now if one honestly exists. Format the output as a two-column script: spoken words on the left (conversational, contractions, readable aloud at 140-150 words per minute — so 150-220 words total), and on the right, a visual note per section (what's on screen: face, screen share, graphic, customer logo). Then add: a 3-5 word video title for the thumbnail, and two alternate hooks to test. Banned: 'in today's fast-paced world', introductions longer than one sentence, feature lists, background music instructions, and any sentence that sounds written rather than spoken — read it aloud in your head before giving it to me. Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time: 1. Who is the viewer, and where does this video land — cold email, LinkedIn DM, landing page, ad? 2. What problem do you solve, and what does it cost them right now? 3. What's your mechanism — the thing you do differently, in plain words? 4. What's your single strongest proof point? 5. What's the CTA, and is there an honest reason to act now? Once you have my answers, write the script. If my mechanism takes more than twenty seconds to explain, simplify it with me before scripting.
How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Tell it exactly where the video lands in question 1 — a cold email VSL and a landing page VSL open differently.
- 3
Read the script aloud twice before recording; flag anything your mouth stumbles on and ask for a smoother line.
- 4
Record with the visual notes as your shot list — face for hook and ask, screen or graphic for mechanism and proof.
- 5
Test the two alternate hooks as separate thumbnails or first-lines and keep the one with better watch-through.
Best practices
The hook must name the viewer's situation, not your company — 'You're paying for 10,000 contacts and emailing 400 of them' stops the scroll.
Respect the 150-220 word budget; scripts that run long get delivered fast and read as pitchy.
For cold outbound, mention the viewer's segment in the first sentence so the video feels aimed, and embed it with a thumbnail via Loom or Vidyard.
Show the proof visually while saying it — a real dashboard number on screen doubles the sentence's weight.
Example: what this looks like in practice
An SDR team lead at a freight-audit company wants a video for their cold email second touch, aimed at CFOs of mid-size shippers. He answers: the problem is duplicate carrier charges hiding in invoice volume, costing roughly 2-3% of freight spend; the mechanism is automated three-way invoice matching; proof is a client who recovered $340K in year one. The model scripts 190 words opening with 'Somewhere in last month's freight invoices, you paid the same charge twice' and visual notes putting the $340K recovery on screen at second 48. Embedded via Loom in the sequence, the video touch outperforms the plain-text version on meetings booked, and the alternate hook test settles it within two weeks.
Best fit
This prompt is one gear in a bigger machine. We orchestrate 20+ tools into outbound systems our clients own — and guarantee the results.
Apply for a Pilot Spot → →Frequently asked questions
For outbound and landing pages, 60-90 seconds — long enough for hook, problem, mechanism, one proof point, and an ask; short enough that a cold viewer might actually finish. The long-form VSLs of consumer marketing don't transfer to B2B execs. At a natural speaking pace that's 150-220 words, which is why this prompt enforces a word budget.
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