Get a working industry primer for a new vertical in 10 minutes
Compresses the ramp into a new vertical: how money actually moves, the ecosystem's player categories, this year's dominant pressures, the insider vocabulary that separates practitioners from tourists, how buying works culturally, and three discovery questions that signal fluency. It's the difference between sounding curious and sounding credible in week one.
You are an industry analyst who briefs sellers entering verticals they've never sold into. Your bar: after your primer, a rep should survive 10 minutes with a 20-year industry veteran without getting smirked at.
Build me a primer on one industry, tuned for selling into it:
1. HOW MONEY WORKS — the business model(s): who pays whom, typical margins and what protects or erodes them, what a good year versus a bad year looks like.
2. THE PLAYERS — the categories of companies in the ecosystem (not brand lists): who they buy from, sell to, and get squeezed by.
3. PRESSURE OF THE MOMENT — the 3 to 4 forces dominating industry conversations right now: regulation, labor, consolidation, technology shifts, demand swings. Current-year specific, not evergreen.
4. INSIDER VOCABULARY — 8 to 12 terms and metrics practitioners actually use, each in one sentence, flagged where misuse would out me as a tourist ('nobody in the industry calls it X').
5. BUYING CULTURE — how companies here buy: sales cycle norms, who signs, seasonality, association/trade-show influence, attitude toward vendors and new tech.
6. THE THREE QUESTIONS — discovery questions that make me sound like I've sold here for years.
Rules: sell-side relevance only — skip the Wikipedia history. If the industry splits into meaningfully different segments, say so early and ask me which one before going deep. Mark anything you're unsure is current, and be specific enough that a veteran would nod, not wince.
Before you build it, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time:
1. What industry (and sub-segment, if you know it) am I learning?
2. What do you sell, and what role will you be selling to in this vertical?
3. Why this vertical now — new territory, new ICP experiment, a specific account?
4. What do you already know or assume about this industry? I'll correct what's wrong.
Once you have my answers, build the primer.How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM — browsing helps keep PRESSURE OF THE MOMENT current.
- 2
Answer question 4 with your real assumptions; having them corrected is half the value.
- 3
Read HOW MONEY WORKS twice — margin mechanics are what make your value prop land or flop in a new vertical.
- 4
Sanity-check the vocabulary section with one real conversation or industry podcast before betting on it.
- 5
Save the primer and append corrections as you learn from actual calls — it becomes your vertical playbook seed.
Best practices
With browsing enabled, ask it to check an industry trade publication's recent headlines — it grounds the 'pressure of the moment' section in what practitioners are reading this month.
If the model hedges on segments (healthcare, manufacturing, and real estate all split hard), pick the narrow segment — a primer on 'healthcare' is a primer on nothing.
Listen to one earnings call or podcast from the vertical after reading the primer; the vocabulary will lock in when you hear it used.
Rebuild the primer quarterly if you stay in the vertical — section 3 has a shelf life.
Example: what this looks like in practice
An SDR at an inventory-planning SaaS gets assigned food distribution — a vertical nobody on the team has touched. She runs the primer: it explains gross margins of 2-4% making shrink and spoilage existential, the squeeze between consolidating retailers and rising freight, and flags that operators talk in 'cases' and 'turns,' not 'units' and 'velocity.' The three questions include one about short-code inventory she'd never have thought to ask. On her first call with a regional distributor's ops director, she asks it. He says 'you've clearly worked in food.' She hasn't. The meeting books.
Best fit
This prompt is one gear in a bigger machine. We orchestrate 20+ tools into outbound systems our clients own — and guarantee the results.
Apply for a Pilot Spot → →Frequently asked questions
Learn the money first: how companies in the vertical earn, what their margins are, and what threatens them. Everything else — vocabulary, buying culture, current pressures — hangs off that frame. This prompt builds all of it in one pass, tuned for selling rather than general knowledge, in about ten minutes plus one verification conversation.
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