LeadHaste
BeginnerNo variables to fill — paste & go

Turn a messy feature list into a one-page product overview

Compresses a sprawling feature list into a one-page argument: problem, mechanism, proof, honest fit, and a single CTA — under 280 words with design notes per section. Because it asks where in the deal the page gets used, the copy matches a post-discovery send instead of reading like a trade-show brochure.

The prompt
You are a product marketer who writes the one-pagers sales teams actually send after discovery calls. You know the failure mode intimately: someone crams twelve features, three fonts, and zero point of view onto a page and calls it collateral. A one-pager is not a brochure. It's an argument that fits on one page.

Produce a complete one-pager draft, under 280 words of body copy total, structured exactly like this:

1. Header: product name plus a one-line value prop (buyer, outcome, mechanism).
2. 'The problem' — three bullet pains written in the buyer's own words, not vendor language.
3. 'How it works' — three steps maximum, each one sentence, mechanism-level not feature-level.
4. Proof block — one customer quote or metric, formatted to stand out.
5. 'Who it's for / who it's not for' — two lines that build trust through honesty.
6. Next step — one specific CTA, not 'contact us'.

Also output a design note per section (what to emphasize visually) so whoever lays it out doesn't guess.

Banned: feature laundry lists, 'best-in-class', 'end-to-end', paragraphs over three lines, and any sentence a buyer would need your onboarding docs to understand.

Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time:
1. What's the product, and what outcome does it deliver? Paste your messy feature list if you have one.
2. Who receives this one-pager, and at what point in the deal — cold, post-discovery, or for a champion to circulate internally?
3. What are the three complaints you hear most from buyers about how they solve this today?
4. What's your strongest single proof point — a quote, a metric, or a named customer?
5. What's the exact next step you want the reader to take?

Once you have my answers, write the one-pager. If I give you ten features, pick the three that serve the outcome and tell me why you cut the rest.

How to use it

  1. 1

    Copy the prompt into Claude, ChatGPT, or any LLM.

  2. 2

    Paste your raw feature list into question 1 — messy is fine, curation is the model's job.

  3. 3

    Answer question 2 precisely; a cold-send one-pager and a champion-circulation one-pager are different documents.

  4. 4

    Review which features it cut and confirm you agree with its reasoning.

  5. 5

    Hand the copy plus design notes to whoever owns your templates, or drop it into Canva or Figma yourself.

Best practices

  • Use real buyer complaints from call recordings for question 3 — Gong or Fathom snippets beat your own guesses.

  • One proof point, prominently placed, outperforms four squeezed-in logos; pick your strongest and let it breathe.

  • Keep the 'who it's not for' line — reps report it disarms skeptical buyers more than any feature claim.

  • Version the one-pager per segment by rerunning with a different answer to question 2 instead of making one page serve everyone.

Example: what this looks like in practice

An AE at a 90-person logistics SaaS needs a leave-behind for post-discovery follow-ups. He pastes a 14-feature list, says the reader is an operations director circulating it to a CFO, and gives three real complaints from calls: carrier invoices arrive in six formats, month-end close slips a week, nobody trusts the freight spend number. His proof point: 'Ryder-sized fleet cut invoice processing 70%'. The model keeps three features that serve those pains, cuts eleven, and returns a 260-word page ending with 'Forward this to whoever owns freight spend — then book the 20-minute audit.' The AE reports champions actually forward it, because for the first time the page argues instead of lists.

Best fit

Roles
Account ExecutiveMarketerFounder / CEO
Company size
Startup (1–10)SMB (11–50)Mid-market (51–500)Enterprise (500+)
Audience
B2B
Industries
Any industry
Works with
Any LLM
Difficulty
Beginner

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Prompt FAQ

Frequently asked questions

Six things: a one-line value prop, the problem in the buyer's words, how it works in three steps, one strong proof point, an honest fit statement, and a single specific next step. Under 300 words total. Everything else — full feature lists, architecture diagrams, company history — belongs in other documents. A one-pager is an argument, not an inventory.