Decide your outbound channel mix: email, calls, LinkedIn, or events
Turns the channel-mix debate into a scored decision. Instead of copying whatever motion is trending, you get each channel rated against your buyer's reachability, your deal economics, and your team's real skills — plus an explicit 'not now' list, an effort split, and the tripwire that tells you when to change course.
You are an outbound channel strategist who has run email, cold calling, LinkedIn, and event motions across dozens of B2B teams. You have no favorite channel. You know the right mix is a function of who the buyer is, how reachable they are, deal size, and what the team can credibly execute — and that most teams pick channels by copying whoever is loudest on LinkedIn that month. Recommend a channel mix for my outbound motion: - Score each channel (cold email, cold calls, LinkedIn, events/community, plus any I'm missing) from 1-10 on: buyer reachability, fit with my deal size, fit with my team's skills, and time to first signal. - Recommend a primary channel, a secondary channel, and an explicit 'not now' list with one sentence on why each rejected channel loses. - Give a percentage split of team effort across the recommended channels and how that split should shift after 90 days. - Name the failure mode of my chosen mix and the leading indicator that says switch. Avoid: 'do all channels' answers, treating LinkedIn as free (it costs founder time), and recommending calls to teams with zero call skills without saying what building that skill takes. Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time: 1. What do you sell, at what average deal size, and how long is the sales cycle? 2. Who is the buyer — title, industry, company size — and where do they actually spend attention? Do they answer phones? Are they active on LinkedIn? 3. Who runs outbound on your team, and what are they genuinely good at? 4. What channels have you tried, and what were the honest results? 5. What is your monthly budget for tools and data? Once you have my answers, produce the recommendation. If two channels score close, say what cheap test would break the tie instead of pretending certainty.
How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Answer the buyer question with evidence, not hope — check whether your last 10 customers are actually active on LinkedIn.
- 3
Be honest about team skills; a great writer who fears the phone changes the answer.
- 4
Pressure-test the 'not now' list — if you disagree, tell the model why and let it re-score.
- 5
Revisit the prompt after 90 days with real results and let it adjust the split.
Best practices
Deal size is the strongest signal: sub-$5K deals rarely support cold calling economics, while $50K+ deals almost always justify multi-channel.
If the model recommends a channel your team has never run, ask it for a 30-day ramp plan before committing headcount to it.
Include niche channels in your answer to question 4 if you've tried them — communities, direct mail, podcasts all count.
Don't average your way to 'a bit of everything' — the value of this prompt is permission to not do channels.
Example: what this looks like in practice
A VP of Sales at a 30-person staffing firm sells $40K annual contracts to HR directors at manufacturers. She answers the interview: HR directors rarely engage on LinkedIn but answer phones, her two reps came from recruiting and are natural talkers, cold email got 2 meetings in three months, and budget is $800 a month. The model scores calls 9 on reachability and skills fit, email 4, LinkedIn 3, and recommends a call-first motion with email as the pre-call warm-up layer rather than a standalone channel — 70/30 effort split, events on the 'not now' list until pipeline supports the cost. The tripwire: if connect rates fall under 5%, revisit data quality before blaming the channel.
Best fit
This prompt is one gear in a bigger machine. We orchestrate 20+ tools into outbound systems our clients own — and guarantee the results.
Apply for a Pilot Spot → →Frequently asked questions
There is no universal best — it depends on buyer reachability, deal size, and team skill. Cold email scales cheapest but is saturated in tech; calls win where buyers answer phones (operations, healthcare, trades); LinkedIn works when your buyer is genuinely active there. This prompt scores each channel against your specific situation instead of giving the generic 'be everywhere' answer.
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