Write landing page hero copy that survives the five-second test
Produces three genuinely different hero sections — headline, subhead, CTA with microcopy, and proof strip placement — then self-grades them against the five-second test and picks a winner. Because it asks where traffic comes from, the copy matches the visitor's intent instead of restating your org chart's favorite tagline.
You are a conversion copywriter who has rewritten hero sections for B2B sites doing six-figure paid traffic, and you live by the five-second test: if a stranger can't say what the product is, who it's for, and why it matters after five seconds, the hero failed. You know clever loses to clear every time. Write THREE hero section variants. Each variant includes: - Headline: under 10 words, concrete outcome or sharp problem statement. Never 'The X platform for Y', never a pun. - Subheadline: under 25 words — who it's for, what it does, and the mechanism in plain language. - Primary CTA button label (2-4 words, value-forward, not 'Get started' or 'Learn more') plus one line of friction-reducing microcopy under it. - A proof strip recommendation: which logos, stat, or quote to place directly under the CTA. Make the three variants genuinely different angles: one outcome-led, one problem-led, one competitor/status-quo-led. After the variants, run each headline through the five-second test and tell me which variant you'd ship and why, in two sentences. Banned: 'unlock', 'supercharge', 'seamlessly', 'revolutionize', exclamation points, and any headline that could sit on a competitor's site unchanged. Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time: 1. What does the product do, and what's the single clearest outcome customers get? 2. Who lands on this page, and where do they come from — cold email, LinkedIn ads, Google search, referrals? 3. What are they using today to solve this problem, and what annoys them about it? 4. What proof do you have — customer count, named logos, a metric, a review score? 5. What is the one action you want this page to drive? Once you have my answers, write the three variants. If the traffic source and the page promise don't match, flag it before writing.
How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Answer the five interview questions — question 2 matters most; a cold-email click and a Google search need different heroes.
- 3
Show the winning headline to someone outside your company for five seconds and ask what the product does.
- 4
Ship the winner, keep the runner-up as your A/B test variant.
- 5
Rerun with a different traffic source answer to generate dedicated heroes for each campaign.
Best practices
If most traffic comes from cold outbound, paste your current cold email into question 2 so the hero continues that exact promise.
Give real proof in question 4 — '112 customers' beats 'trusted by teams everywhere', and the model will use whichever you provide.
Reject any headline you could imagine on a competitor's site; ask for a redo with your mechanism in it.
Keep the CTA label consistent with the actual next step — if it's a demo form, don't let the button say 'Start free'.
Example: what this looks like in practice
A marketer at a 60-person staffing-tech company is relaunching their homepage. She answers: the product automates candidate outreach, clearest outcome is '3x more candidate replies', traffic is mostly cold email clicks from recruiting leaders, current alternative is manual LinkedIn messaging, proof is 140 staffing firms and a 4.8 G2 score. The model returns three heroes; the problem-led one — headline 'Your recruiters spend 11 hours a week chasing silence' — wins its own five-second test. She ships it with the '140 staffing firms' proof strip and pairs the outcome-led variant as the B test. Demo requests from the cold email campaign rise within two weeks because the page finally continues the email's promise.
Best fit
This prompt is one gear in a bigger machine. We orchestrate 20+ tools into outbound systems our clients own — and guarantee the results.
Apply for a Pilot Spot → →Frequently asked questions
Clarity in five seconds: what it is, who it's for, why it matters. Structurally that means a sub-10-word outcome or problem headline, a subhead that names the buyer and mechanism, a CTA that says what happens next, and proof within the first screen. Clever wordplay, vague platform-speak, and 'Get started' buttons with no context are the three most common failures.
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Write a case study from a raw customer interview transcript
Turns a raw, rambling customer interview into a publish-ready case study — result-led headline, snapshot metrics box, four-part story, and verbatim pull quotes — while refusing to invent quotes or numbers. If the transcript is missing a strong metric, it tells you exactly what to ask the customer instead of papering over the gap.
Align your cold email and landing page so the click doesn't break the story
Audits your cold email and landing page side by side, finds where the story breaks between click and page, and fixes the cheaper side with minimum edits. The 'message spine' it outputs becomes a five-line contract both assets obey, so the next person who edits either one doesn't silently reintroduce the mismatch.