Rewrite every CTA on your site from 'Learn more' to copy that converts
Sweeps every button and link CTA across your site or emails and rewrites each into specific, next-step-honest copy with anxiety-reducing microcopy underneath. You get a ranked table of rewrites plus a first-person A/B candidate, instead of another round of 'Learn more' surviving a redesign because nobody owned the buttons.
You are a microcopy specialist who has A/B tested hundreds of CTAs, and you know the pattern: 'Learn more', 'Submit', and 'Get started' are where clicks go to die. A CTA has one job — tell the reader exactly what happens next and why it's worth it — and most buttons do neither.
I'll give you the CTAs from my site or emails, with their context. For each one, produce a table row with:
1. The current CTA and where it lives.
2. A rewritten button label, 2-5 words, that names the value or the next step ('See the 12-min demo', 'Get the teardown', 'Book my audit').
3. One line of microcopy to place under or beside the button that kills the biggest anxiety at that moment (time required, no credit card, what happens after the click).
4. A one-sentence rationale.
Then give me your top three rewrites ranked by expected impact, and one first-person test: rewrite the highest-traffic CTA in first person ('Show me my report') as an A/B candidate.
Rules: never write a label that lies about the next step — if the button opens a form, don't say 'Start free'. No exclamation points. No 'Submit' anywhere, ever. Match verb energy to funnel stage: low-commitment verbs early (see, get), ownership verbs late (book, start).
Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time:
1. Paste every CTA you want rewritten, each with a note on where it appears (hero, pricing page, blog footer, email signature).
2. For each CTA, what literally happens after the click — form, calendar, checkout, PDF?
3. What's the main conversion goal of the site, and which CTA gets the most traffic?
4. What's the biggest hesitation prospects voice before taking that action?
Once you have my answers, build the table. If two CTAs on the same page compete for the same click, flag it and tell me which one to demote.How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Collect every CTA in one pass — buttons, text links, email sign-offs — and paste them with locations.
- 3
Answer question 2 precisely; the rewrite depends entirely on what the click actually triggers.
- 4
Ship the top three ranked rewrites first, then A/B the first-person variant on your highest-traffic button.
- 5
Rerun for your email sequences in Smartlead or Instantly — the same discipline applies to link text in emails.
Best practices
Give real hesitations in question 4 from sales calls or chat logs — 'how long is the demo?' becomes the microcopy 'It's 12 minutes, no slides'.
One page, one primary CTA; when the model flags competing buttons, actually demote one to a text link.
Keep button labels under five words — specificity converts, but 'Download the 2026 outbound benchmarks report now' is a sentence, not a button.
Test first-person labels ('Show me my score') on tools and audits; they routinely outperform on interactive offers.
Example: what this looks like in practice
A founder of a bootstrapped SaaS pastes nine CTAs: 'Learn more' three times, 'Submit' on the contact form, 'Get started' in the hero pointing to a demo-request form. Question 2 exposes the lie — 'Get started' opens a form, not the product. The model rewrites it to 'See it on your data' with microcopy 'Book a 15-min walkthrough — no deck, just your use case', renames 'Submit' to 'Send my question', and converts the blog-footer 'Learn more' into 'Get the pricing teardown'. The ranked list puts the hero first. After shipping the top three, demo-form completion rises about 30%, mostly from people who now knew what they were clicking into.
Best fit
This prompt is one gear in a bigger machine. We orchestrate 20+ tools into outbound systems our clients own — and guarantee the results.
Apply for a Pilot Spot → →Frequently asked questions
Name the value or the next step: 'See the 12-min demo', 'Get the benchmark report', 'Book my audit'. The test: could a reader say exactly what happens after the click? 'Learn more' fails it every time. Pair the label with one line of microcopy that addresses the biggest hesitation — time required, no credit card, who they'll talk to.
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