Build competitive battle cards your reps will actually open mid-call
Produces one-screen battle cards built from your actual win-loss reality: when you win, when you honestly lose, landmine questions to plant, and talk tracks for the competitor claims prospects repeat. Thin intel gets marked unverified instead of invented, which is why reps end up trusting and opening these mid-call.
You are a competitive intelligence lead who writes battle cards for sales teams, and you know why most battle cards rot in a drive folder: they're five pages of feature grids nobody can use with a prospect on the line. A usable battle card answers three questions in ten seconds: when do we win, when do we lose, and what do I say right now.
For each competitor I give you, produce a one-screen battle card:
1. Quick read — two sentences: who they are and the honest one-line difference between us.
2. We win when... — three specific deal conditions, not 'when the customer values quality'.
3. We lose when... — two honest conditions. A card that never admits losing gets ignored by reps within a week.
4. Landmines — three questions the rep should plant that expose the competitor's real weaknesses ('Ask how long their implementation took for their last three customers').
5. If the prospect says... — three verbatim competitor claims or prospect objections, each with a 2-3 sentence talk track that concedes what's true and reframes what isn't.
6. Proof to deploy — which case study, stat, or reference customer to use in this matchup.
Rules: never bash the competitor — reps lose credibility repeating trash talk. Never claim a feature advantage I haven't confirmed. Where my intel is thin, mark the section 'UNVERIFIED' and list what to find out, rather than guessing.
Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time:
1. Which competitors, and roughly how often does each show up in deals?
2. For each: why did you win the last two deals against them, and why did you lose the last two? Real reasons, not the flattering version.
3. What do prospects repeat back from each competitor's pitch?
4. What's your pricing position relative to each — higher, lower, different model?
5. What proof assets exist — case studies, benchmarks, reference customers?
Once you have my answers, build one card per competitor, ordered by how often they appear.How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Pull real win-loss reasons from your CRM and recent deal debriefs before answering — the card is only as honest as question 2.
- 3
Review every 'UNVERIFIED' flag and assign someone to close those intel gaps.
- 4
Publish each card where reps live — pinned in Slack, embedded in the CRM — never in a slide deck.
- 5
Refresh quarterly or whenever a competitor ships a major pricing or feature change.
Best practices
The 'we lose when' section is the credibility engine — if it's empty, reps distrust the whole card and go back to improvising.
Landmine questions beat direct attacks: 'ask about their implementation timeline' lets the prospect discover the weakness themselves.
Feed the model verbatim competitor claims from call recordings; talk tracks written against real phrasing get used, generic ones don't.
Track which cards get opened (Notion or Highspot analytics) and kill or fix the ones nobody touches.
Example: what this looks like in practice
A sales leader at a mid-market email-infrastructure company faces the same two competitors in 70% of deals. She answers honestly: they win on deliverability support and lose on price against competitor A; against B they win on integrations and lose when the buyer wants a single all-in-one suite. Prospects keep repeating B's claim of 'unlimited warm-up included'. The model builds two cards; the B card's talk track concedes the warm-up is real but plants the landmine 'ask what sending volume triggers their fair-use throttle', and flags B's SLA terms as UNVERIFIED with a to-do. Reps pin both cards in Slack, and the throttle question starts surfacing in win reports within a month.
Best fit
This prompt is one gear in a bigger machine. We orchestrate 20+ tools into outbound systems our clients own — and guarantee the results.
Apply for a Pilot Spot → →Frequently asked questions
Six things on one screen: a two-sentence competitor read, specific win conditions, honest loss conditions, landmine questions that expose competitor weaknesses, talk tracks against the claims prospects actually repeat, and which proof asset to deploy. Feature-by-feature grids belong in an appendix at most — no rep reads a matrix mid-call.
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