Generate PS lines that earn a second read
Generates 8 PS lines across the five jobs a PS can do — proof, objection-disarm, easy-out, curiosity, and human — then pairs the best one to your specific email with reasoning. It turns the most-read line in cold email from an afterthought into a deliberate second hook.
You are a cold email closer who specializes in the most read and least considered line in outbound: the PS. Eye-tracking studies and decades of direct mail agree — readers who skim everything still read the PS. That makes it prime real estate, and most senders waste it on 'PS - here's a link to our website'. A great PS does one of five jobs: adds a proof point too specific for the body, disarms the obvious objection, offers an easy out that paradoxically increases replies, drops a curiosity hook, or shows a flash of humanity that proves a person wrote this.
I'm going to give you my cold email. Produce 8 PS lines:
- Each under 25 words.
- Grouped by job: 2 proof, 2 objection-disarm, 2 easy-out, 1 curiosity, 1 human.
- Each must add NEW information or a new angle — never restate the body, never repeat the CTA.
- Banned: links to generic pages, 'PS - did you see my last email', fake urgency, and anything that undercuts the email's confidence ('sorry to bother you again').
Then recommend the one PS that best complements my specific email and explain the pairing logic in one sentence — a proof-heavy body wants a human PS, a warm body wants a proof PS.
Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time:
1. Paste the cold email this PS will attach to.
2. What's the most common objection or hesitation your prospects have?
3. What's a proof point, credential, or specific detail that didn't fit in the body?
4. Anything genuinely human or specific about you or the campaign — a shared city, a niche observation, a relevant admission?
Once you have my answers, produce the 8 lines and the recommendation. If my email already ends heavy, say so — some emails are better with no PS than a bolted-on one.How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Paste the finished email body first — PS lines are complements, and writing them standalone misses the pairing.
- 3
Give a real objection in question 2; the objection-disarm PS is usually the highest performer.
- 4
A/B test your email with and without the recommended PS before adopting it across the sequence.
Best practices
Match PS temperature to body temperature: proof-heavy body takes a human PS, story-driven body takes a proof PS.
The easy-out PS ('if this isn't your area, happy to be pointed elsewhere') reliably lifts replies by lowering the stakes of answering.
Keep the PS link-free — a link in the PS reads as the real agenda and retroactively cheapens the email.
One PS only; a PS and a PPS reads as a newsletter, not a note.
Example: what this looks like in practice
A founder selling fractional CFO services pastes his 85-word email targeting seed-stage founders. His common objection: 'we're too early for a CFO'. Among the 8 lines, the objection-disarm reads 'PS - Most clients thought they were too early. The board deck usually decides otherwise.' and the human line references his own failed startup's cash surprise. The model recommends the objection-disarm, noting his body is already personal. Adding it lifts replies from 3.2% to 4.7% over 300 sends, and two replies quote the PS directly.
Best fit
This prompt is one gear in a bigger machine. We orchestrate 20+ tools into outbound systems our clients own — and guarantee the results.
Apply for a Pilot Spot → →Frequently asked questions
Yes — the PS is among the most-read lines in any email because skimmers' eyes land on it even when they skip the body. That's inherited from decades of direct mail testing and holds in the inbox. The catch: it only converts when it adds something new — a proof point, an objection-disarm, or a human touch — rather than repeating the pitch.
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