What is Clay Signals?
Clay Signals monitors selected companies or contacts for supported changes and returns relevant event information. Examples include job changes, promotions, hiring and company news. A signal helps prioritize investigation; it does not establish that a person wants to buy or has approved outreach.
By LeadHaste Editorial · AI-assisted editorial review ·
What is being monitored
Clay documents different signal types with different identifiers and monitoring behavior. A company event may use a domain, while a person event may use a professional profile URL. Set up the signal around the actual entity you want to follow. A job change associated with the wrong person or a news item about a similarly named company is not useful evidence simply because it appeared in a results table.
Signals versus ordinary enrichment
An enrichment answers a question about a record. Monitoring looks for a supported change over time. For example, checking someone's employer once and watching for a future employer change have different operational requirements. Inspect the current signal configuration, cadence and costs rather than assuming that a populated enrichment column will keep watching indefinitely. Clay supports Signals in tables and also documents monitoring eligible Audiences segments.
Turn an event into a relevant decision
A hiring announcement can justify researching whether an account has a problem your offer addresses. It does not prove budget, project ownership or timing. Our recommendation is to keep the event source and date, verify the entity match and state the business hypothesis separately. That makes it easier to avoid copy that incorrectly claims private knowledge or presents a possible need as an established fact.
Define an owner and a stop rule
Decide who reviews incoming events, how old a result can be and what should happen when an account is already in an active conversation. Prevent repeated events from generating repeated outreach to the same person. Check the estimated monitoring cost before enabling a signal and revisit the audience when the project ends. A useful monitoring process produces timely, reviewable decisions rather than an accumulating list of notifications with no clear next action.
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