Wiza Pricing: Credits, Exports and What Verified Emails Cost
Summarize with AI
Wiza pricing gives buyers two different commercial models. Monthly plans include fixed valid-email and phone allowances with published overage rates. Annual Email and Email + Phone plans offer unlimited individual reveals, subject to fair-use limits, while bulk lists use a separate 2,500-row monthly export allowance. Choose monthly billing when you need a predictable number of successful results. Consider annual billing when individual reveals dominate, then check whether the bulk export cap fits your Sales Navigator volume.
Wiza pricing by plan
Wiza's public page showed the following US dollar prices when checked on October 16, 2026. Annual prices below are monthly display equivalents tied to the stated yearly invoice.
| Billing | Plan | Published price | Included usage |
|---|---|---|---|
| Monthly | Free | $0 | 20 valid emails and 5 phone numbers |
| Monthly | Starter | $49 per user | 100 valid emails and 100 phone numbers per month |
| Monthly | $99 per user | 500 valid emails per month; phone results cost $0.35 each | |
| Monthly | Email + Phone | $199 per user | 500 valid emails and 500 phone numbers per month |
| Annual | $83 per user per month, billed at $990 per year | Unlimited individual email reveals; phones cost $0.35 each; 2,500 bulk exports per month | |
| Annual | Email + Phone | $166 per user per month, billed at $1,990 per year | Unlimited individual email and phone reveals; 2,500 bulk exports per month |
| Annual | Team | Custom, billed annually | Allowances and commercial terms are unpublished |
Monthly Starter, Email, and Email + Phone plans list $0.15 for each additional valid email. Starter and Email + Phone also list $0.35 for each additional phone result. Annual bulk-export overage prices and Team allowances remain unpublished, so those amounts belong on the quote rather than in an estimate.
Wiza's Free card itemizes 20 valid emails and five phone numbers. Another area of the page promotes 25 free credits. Treat those as two named allowances, since the page does not say that all 25 can be spent interchangeably on email.
What Wiza credits pay for
Wiza's credit documentation defines one email credit as one valid email and one phone credit as one contact enriched with at least one phone number. Its profile reveal guide adds that risky emails are free.
The monthly model therefore charges for successful valid-email results rather than every attempted profile. Wiza's cost guide says included credits do not roll over, and its reset guide ties the reset to the buyer's billing date instead of the first day of the calendar month.
Annual bulk work uses another meter. Wiza's export-credit guide says each prospect or company returned from a list consumes one export credit, regardless of verification outcome. A row marked No Email still costs one export credit. Previously exported or saved duplicates do not use another export credit.
Bulk coverage includes Wiza Prospect lists, Sales Navigator searches and lists, Recruiter searches and projects, and CSV uploads. Wiza's plan-limit summary sets a hard cap of 2,500 export credits per month for these annual-plan jobs. Individual exports can be unlimited under the annual entitlement.
Wiza cost per included email allowance
For monthly plans, dividing the subscription by the included valid-email allowance provides a planning ratio. It does not assign a marginal price to each email or account for the value of included phone credits.
| Monthly plan | Fee | Included valid emails | Fee divided by email allowance |
|---|---|---|---|
| Starter | $49 | 100 | $0.49 |
| $99 | 500 | $0.198 | |
| Email + Phone | $199 | 500 | $0.398 |
Starter and Email + Phone include phone allowances, so charging their full subscription to email makes the email allocation look higher than its true share. All three monthly paid plans publish the same $0.15 valid-email overage, which becomes the clearer marginal figure after the allowance runs out.
Annual plans do not have a defensible public cost per verified email. Individual email reveals have no published allowance denominator, bulk exports charge rows rather than successful emails, and Wiza publishes no expected match rate. The bulk ceiling reaches 30,000 rows across 12 monthly allowances, but those rows cannot be relabeled as 30,000 verified emails.
How unlimited Wiza reveals are limited
Wiza's fair-use policy applies to individual contact reveals on unlimited accounts. It publishes a limit of 500 reveals in 24 hours and roughly 50 reveals within five minutes. Further individual requests are blocked until the 24-hour window resets.
Bulk list exports continue to follow export-credit rules. A buyer cannot use the unlimited individual label to assume unrestricted automation across a large Sales Navigator list. Forecast one-by-one work and list exports separately.
Wiza also publishes its email verification method, including syntax, domain, SMTP, and MX-record checks along with catch-all, disposable-address, role-address, spam-trap, graylist, and risk handling. The page documents Wiza's process without providing a buyer-specific match rate or comparative accuracy against another provider.
Build the Wiza pricing worksheet
The Wiza approval sheet should separate per-user subscription cost, successful-result credits, and bulk-row capacity.
| Worksheet row | Input to capture | Why it changes the decision |
|---|---|---|
| Billing model | Monthly credit plan or annual unlimited plan | Changes the primary charging unit |
| Seats | Users who need access | Most paid prices are per user |
| Monthly submitted profiles | Individual reveals and bulk rows separately | Routes face different limits |
| Valid-email yield | Valid results divided by submitted profiles | Converts list capacity into observed output |
| Phone-result demand | Expected successful phone enrichments | Can create included usage or overages |
| No-email rows | Bulk rows with no valid email | Consume annual export capacity |
| Duplicate rate | Previously saved or exported contacts | Qualifying duplicates avoid another export credit |
| Overages | Email, phone, and export rates | Annual export rates remain unpublished |
| Reset date | Contract billing date | Credits reset by billing cycle and do not roll over |
Use our outbound resources to define fields and acceptance rules before running the sample. If sourcing, verification, sending, CRM handoff, and reply ownership need one operating owner, review our managed outbound system.
Ready to turn verified contacts into buyer conversations?
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Frequently Asked Questions
A modern outbound stack includes: data enrichment (Apollo, Clay, ZoomInfo), email infrastructure (Google Workspace, custom domains), sending tools (Smartlead, Instantly), warm-up services (Warmbox), LinkedIn automation (Expandi, Dripify), CRM integration (HubSpot, Salesforce), and analytics platforms. Most agencies use 15–30 tools orchestrated together.
Building your own stack costs $3K–5K/month in software alone, plus a dedicated person to manage it. With a managed service, you get all the tooling plus the expertise to orchestrate it, often at lower total cost. The key question: can you afford to spend 6–8 weeks setting up instead of generating pipeline?
There's no single 'best' tool. It depends on your volume, budget, and integration needs. Smartlead and Instantly are popular for high-volume sending. Apollo doubles as a data and sequencing platform. The real advantage comes from how tools are orchestrated together, not from any single tool choice.
Look for three things: (1) Do you own the infrastructure they build? (2) Are the engagement terms clear, including what happens after the initial build-and-learn period? (3) Can you see transparent metrics and real case studies with specific numbers? LeadHaste starts with a three-month engagement, then moves month-to-month. Avoid vague reporting and providers that own your domains.
Data enrichment is the process of taking basic company or contact data and adding layers of detail: job titles, direct emails, phone numbers, technographics, intent signals, company size, funding stage, and more. Enrichment tools like Apollo, Clay, and ZoomInfo pull from multiple data sources to build a complete prospect profile before outreach begins.
Sofia Urrego
Account Success, LeadHaste
Looks after LeadHaste accounts end to end, from targeting and copy through to the conversations that come back, so each client keeps improving month over month.
