CIENCE vs Martal Group (2026): Full Agency Comparison

If you're comparing CIENCE vs Martal Group in 2026, you're looking at two of the larger outsourced lead generation providers in the B2B space. Both promise meetings. Both have been around long enough to have real client lists. Both have strong reviews and loud detractors.

We've worked with companies who came to us after running pilots with each, and we've seen the contracts, the lists, and the meeting outcomes. The honest comparison below covers the model differences, where each tends to perform, what they actually charge, and which tradeoffs matter most for B2B teams in 2026.

What Each Company Actually Does

CIENCE is a B2B lead generation and SDR-as-a-service provider. They handle list building, sequencing, dialing, LinkedIn outreach, and meeting setting through dedicated SDR teams (often based in Eastern Europe, Latin America, or the Philippines). They're known for scale: hundreds of SDRs, thousands of clients over the years, and a focus on running full outbound campaigns end-to-end.

Martal Group is a B2B lead generation agency based in Canada that focuses heavily on B2B SaaS, technology services, and professional services. Their model uses dedicated outbound teams who run multi-channel campaigns (email, LinkedIn, phone) for each client. Martal positions itself as more boutique and industry-specialized than the high-volume agencies.

Both run on a service model: you pay a monthly retainer, they run your outbound, they book meetings on your calendar.

Side-by-Side Comparison

These are typical ranges. Both companies negotiate, both have higher tiers, and pricing flexes with team size and contract length.

Where CIENCE Tends to Perform Better

CIENCE's scale shows up most when a client needs:

- High volume across multiple campaigns simultaneously - Multi-region campaigns (NA, EMEA, APAC) with native-language SDRs - Outbound dialing as a core channel, not a side activity - A standardized process that can absorb new ICPs quickly

The scale is also the limit. With hundreds of SDRs and thousands of clients, CIENCE leans on shared playbooks. Personalization at scale is real, but the depth of context any one SDR has on your business is generally shallower than with a smaller, more specialized provider.

The other reality of scale: turnover. SDRs rotate, and the rep working your account in month one is often not the rep working your account in month four. This is industry-standard for outsourced SDR providers, but it matters for accounts where rep continuity drives results.

Where Martal Group Tends to Perform Better

Martal's industry focus pays off in two situations:

- B2B SaaS sales motions where the persona, language, and pain points are well understood - Mid-market deal sizes where personalization meaningfully changes reply rates

Martal's smaller footprint means tighter coordination on campaign strategy, copy, and feedback loops. Clients we've spoken to consistently report better access to senior strategists and faster iteration when something's off.

The tradeoff is volume and breadth. Martal isn't built to run dozens of campaigns simultaneously across regions. If you need that, CIENCE or other large providers fit better.

Pricing in Practice

Neither company publishes definitive pricing. Both quote based on team size, channel mix, contract length, and target volume. Below is what clients have actually paid in 2025 to early 2026.

CIENCE

Most engagements start in the $7,000 to $12,000 per month range for a small dedicated team. Scaled deployments with multiple SDRs running across email, LinkedIn, and dialing routinely cross $20,000 per month. Setup fees of $2,000 to $5,000 are common, plus 6 to 12 month minimum terms.

Martal Group

Most engagements start in the $5,000 to $8,000 per month range for a single-channel program (typically email + LinkedIn) targeting one ICP. Multi-channel programs with phone and broader ICPs land in the $7,500 to $11,000 range. Contracts are commonly 3 to 6 months with quarterly reviews.

What Both Agencies Don't Tell You About Ownership

Here is the part most prospective clients miss until contract end.

Neither CIENCE nor Martal hands over the sender infrastructure they built for your campaigns. The cold email domains, the warmed-up mailboxes, the sender reputation, the sequencing tool history, the prospect lists, and the integrations with your CRM are all built inside their environment.

When the contract ends, that infrastructure goes back into the agency's pool (or simply gets shut down). If you want to continue outbound in-house or with a different provider, you start from zero: new domains, new mailbox warm-up, new sender reputation, new lists, new tools.

This is true of nearly every traditional lead gen agency, not just these two. It's the standard model. It's also the reason outbound feels like a treadmill for most companies. You spend six to twelve months paying for someone else to build a system, then you walk away with a list of names and a calendar of past meetings.

The Third Option: System Orchestration

We built LeadHaste around a different model. Instead of an outsourced SDR team, we orchestrate 20+ tools into one outbound system, build it inside your environment, and run it for you. The infrastructure (domains, mailboxes, warm-up history, lists, automation, CRM integrations) is owned by you from day one.

If you stay, the system compounds: month two outperforms month one, and so on. If you leave, you take the entire machine with you. We also pause billing when meeting targets are missed, so the accountability is structural, not a marketing claim.

This is not a fit for every team. Companies that want a fully hands-off outsourced SDR team often prefer the traditional agency model, and CIENCE or Martal can be reasonable choices in that case. But if you want outbound that compounds and infrastructure you own, system orchestration is a different category of answer.

For more on the model and economics, see our outbound service, our case studies, and our broader piece on the best lead generation agencies.

So Which One Should You Pick?

Pick CIENCE if: You need scale across regions or multiple ICPs, you're comfortable with a more standardized service, and you have the budget to cross $10,000 per month.

Pick Martal Group if: You're in B2B SaaS or technology services, your motion is consultative, and you want closer access to senior strategists at a slightly lower price point.

Pick a system orchestrator (like LeadHaste) if: You want to own the outbound infrastructure long-term, you want compounding results instead of resetting every quarter, and you want billing tied to performance.

Pick none of the above if: Your in-house team is already strong on copy, lists, and sequencing, and you simply need more sender infrastructure or a tighter tech stack. In that case, the right move is tooling, not a service contract.

Ready to Build Outbound That Doesn't Reset Every Quarter?

Both CIENCE and Martal can produce real meetings for the right buyer. We're a different model, built for companies that want to own the system and stop resetting from scratch every contract cycle.

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