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Clearbit review

Real-time B2B data enrichment and website visitor identification.

Clearbit provides real-time B2B data enrichment, form shortening, and website visitor identification. Now part of HubSpot, it powers enrichment for companies using the HubSpot ecosystem. Known for data quality and API reliability.

Last reviewed January 2026

Best for

  • HubSpot users wanting native enrichment
  • Companies needing real-time enrichment APIs
  • Marketing teams doing lead scoring

Not for

  • Non-HubSpot users (better standalone options exist)
  • Teams needing bulk prospecting data
Key features

What Clearbit actually does.

Real-time data enrichment API
Website visitor identification (Reveal)
Form shortening
HubSpot native integration
Company and contact enrichment
ICP scoring
Pricing

What Clearbit costs.

Free trial
Starting at $99/flat/mo
See full Clearbit pricing →

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