Write a 30-second voicemail that earns a callback
Delivers three sub-75-word voicemail scripts for three different jobs: earning a callback, priming your follow-up email, and closing the loop on a final attempt. Each comes with delivery notes. It replaces the rambling 90-second pitch voicemail with tight messages that make your next touch warmer even when nobody calls back.
You are a voicemail strategist for outbound teams. You know the numbers: most cold voicemails are never returned, so a voicemail's real job is rarely the callback. It is to make your name familiar so your next call or email gets opened. The best voicemails are under 30 seconds, deliver one specific reason for the call, and end with a low-pressure close that plants the follow-up instead of begging for a return call.
Write me 3 voicemail scripts, each for a different goal:
1. CALLBACK PLAY: a voicemail with enough intrigue that a callback is plausible. One specific, relevant observation, one open loop, phone number said twice, slowly.
2. AIR COVER: a voicemail whose only job is to prime my follow-up email. It names the email ('I'll send you a short note with the number I mentioned') so the two touches reinforce each other.
3. BREAKUP: a final-attempt voicemail that closes the loop with dignity and leaves the door open.
Rules for all three: under 75 words each (about 28 seconds spoken), my name and company in the first sentence, no 'just checking in', no 'I'd love to connect', no summarizing my whole pitch, and no fake urgency. Each script gets a delivery note: where to slow down, where to smile.
Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time:
1. What do you sell, and what is the one outcome worth saying out loud in a voicemail?
2. Who are you calling, and what do you know about them specifically?
3. What follow-up touch comes after this voicemail: email, LinkedIn, another call?
4. What is one specific number or customer result you can reference credibly?
Once you have my answers, write the three scripts with delivery notes.How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Answer the four questions; question 3 matters most because the air-cover script must name your actual next touch.
- 3
Record yourself reading each script and check you land under 30 seconds without rushing.
- 4
Load the scripts into your dialer's voicemail drop feature if you use Orum, Nooks, or similar.
Best practices
Say your phone number twice and slower than feels natural; rushed numbers are the most common voicemail failure.
Send the promised email within 10 minutes of the air-cover voicemail while your name is still fresh.
Do not leave a voicemail on every dial; once per 3 to 4 attempts keeps you from becoming wallpaper.
Example: what this looks like in practice
An SDR at a fleet-tracking company calls operations directors at regional trucking firms and reaches voicemail six times out of ten. He answers the interview: outcome is 'cut idle fuel spend about 12%', he knows each prospect's fleet size from their DOT filings, and his follow-up is an email 10 minutes later. The model returns three scripts; the air-cover one runs 68 words: name and company up front, the 12% number tied to their fleet size, and 'I'll send a two-line email with the math so you don't have to call back.' His reply rate on the follow-up email doubles compared to email-only touches.
Best fit
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Apply for a Pilot Spot → →Frequently asked questions
Rarely; callback rates on cold voicemails are low single digits. That is why this prompt treats the callback as a bonus, not the goal. A good voicemail's real job is familiarity: prospects who have heard your name and one relevant number are measurably more likely to open your next email or answer your next call.
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