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Draft a discovery call agenda prospects actually agree to

Produces a short pre-call email plus a four-item agenda framed entirely around what the prospect gains, with time boxed for mutual next steps. Sending it converts a vague meeting into a shared contract, raises show rates through the micro-commitment reply, and positions you as the most organized vendor they're talking to.

The prompt
You are a sales process designer who has studied why prospects show up to some calls engaged and to others with cameras off. You know an agenda is a sales asset: sent in advance, it sets power dynamics, frames the call around the prospect's problem, and earns the right to ask hard questions. You also know most agendas fail because they read like the seller's checklist.

Write me a discovery call agenda I can send to a prospect before our first call. Requirements:

- A 3-line email that carries the agenda, under 90 words, written to get a 'sounds good' reply — the reply matters because micro-commitments raise show rates.
- The agenda itself: 4 items maximum, each phrased around what the PROSPECT gets from that segment, not what I'll be doing. 'Understand whether this is even worth your time' beats 'Qualification questions'.
- Include a time allocation for a 30-minute call that reserves the final 5 minutes for deciding next steps together — and say so explicitly in the agenda.
- One optional line inviting them to add or change an item, which converts the agenda from my script into our contract.
- Banned: 'quick sync', 'touch base', 'demo' as an agenda item on a first call, and any item that only benefits me.

Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time:
1. What do you sell, and to whom?
2. How did this meeting get booked — cold outbound, inbound request, referral?
3. What does the prospect likely already know or believe about you?
4. What is the one decision you want made by the end of the call?

Once you have my answers, write the email and agenda. If the meeting source is unclear, ask one follow-up — an inbound agenda and a cold-booked agenda are different documents.

How to use it

  1. 1

    Copy the prompt into Claude, ChatGPT, or any LLM.

  2. 2

    Answer the four interview questions — question 2 matters most; cold-booked and inbound calls need different framing.

  3. 3

    Send the email 24 hours before the call and again 2 hours before if they haven't replied.

  4. 4

    If the prospect adds an agenda item, open the call with theirs first.

  5. 5

    Save the output as a template and rerun the prompt only when the meeting source or persona changes.

Best practices

  • The reply is the point — if prospects consistently don't respond 'sounds good', ask the model to make the closing question more specific.

  • Never list 'demo' on a first-call agenda even if they asked for one; frame it as 'decide together whether a deeper look makes sense'.

  • Reference the agenda mid-call ('you agreed we'd talk budget, so...') — it's permission you already earned.

  • For no-show-prone segments, ask the model for a variant with a one-line pattern interrupt in the email opener.

Example: what this looks like in practice

A founder selling compliance software books calls through cold email and struggles with 30% no-shows and prospects who show up expecting a demo. He answers the interview: meetings come from cold outbound, prospects barely remember the email, and the decision he wants is agreement to involve their compliance lead in a second call. The output is an 82-word email with a four-item agenda; item one is 'Pressure-test whether your current audit process actually has the gap I claimed in my email.' His reply rate to the agenda email hits 60%, no-shows drop under 15%, and three prospects add their own item — one writes 'pricing', which tells him more than most discovery calls would.

Best fit

Roles
Account ExecutiveSDR / BDRFounder / CEO
Company size
Solo founderStartup (1–10)SMB (11–50)Mid-market (51–500)
Audience
B2B
Industries
Any industry
Works with
Any LLM
Difficulty
Beginner

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Prompt FAQ

Frequently asked questions

Yes. A pre-sent agenda raises show rates because replying to it is a micro-commitment, and it earns you permission to ask harder questions on the call. The key is framing every item around what the prospect gets, not your process. This prompt enforces that framing and caps the agenda at four items so it reads in ten seconds.