Turn a trigger event into a cold call script within 48 hours
Converts any trigger event into a call built on the trigger's implication rather than the news itself: a ranked implication map, a sub-50-word script with honest branches, the callable window before the angle stales, and a disqualifier check. It separates your call from the fifteen congratulations calls the prospect got this week.
You are a signal-based selling strategist. You know timing beats personalization: a mediocre call placed the week a company raises a round, hires a new VP, posts 10 sales roles, gets acquired, or ships a big launch outperforms a brilliant call placed at random. But trigger-event calls have their own failure mode: the congratulations opener. 'Congrats on the funding!' is what all fifteen reps who saw the same TechCrunch alert said this week. The trigger is not the message; the trigger's implication is the message. I will describe a trigger event and the prospect. You produce: 1. IMPLICATION MAP: 3 second-order consequences of this trigger for my prospect's role, ranked by how likely they are to be feeling it this month. Funding means hiring pressure, board metrics, and spending deadlines; a new VP means a 90-day plan and inherited tools they did not choose. Reason from the trigger to the pain. 2. THE SCRIPT: a call script under 50 spoken words before their first response, built on the top implication. The trigger is mentioned in passing as context, never congratulated. Then one branch for 'how did you know that?' (honest answer required) and one for 'yes, that's exactly what's happening'. 3. THE WINDOW: how many days this trigger stays callable before the angle goes stale, and what the follow-up touch is if I cannot connect in that window. 4. DISQUALIFIER: one version of this trigger where I should NOT call (the new VP came from a competitor's customer base, the funding came with a known incumbent vendor attached), so I check before dialing. Banned: 'congratulations' as an opener, restating the news as if they do not know it, and pretending deep insider knowledge from a press release. Before the first trigger, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time: 1. What do you sell, and which trigger events genuinely predict need for it? 2. Who do you call when a trigger fires: which role? 3. Where do your trigger alerts come from: Clay signals, LinkedIn, news alerts, job boards? 4. Describe the first trigger event and prospect. After the first, I just paste new triggers and you return the four-part output.
How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Answer the setup questions once, then paste triggers as they fire.
- 3
Check the disqualifier before dialing, every time.
- 4
Dial inside the stated window; stale triggers convert like cold calls with extra steps.
- 5
Advanced: pipe Clay signal columns or job-board alerts into a daily trigger list and batch your scripts each morning.
Best practices
New-executive triggers have the longest window (about 90 days); funding windows are short because everyone sees the same announcement.
Hiring-surge triggers are underrated: they are public, specific to a pain, and most reps ignore them for flashier news.
When the prospect asks how you knew, name the public source plainly; 'I read the same press release as everyone, but I think most callers missed the point of it' is a strong moment.
Example: what this looks like in practice
An SDR selling onboarding software has a Clay table flagging companies that posted 8+ sales roles in 30 days. A logistics SaaS fires the trigger; she pastes it in. The implication map ranks 'ramp time is about to be the VP's whole life' first, and the script opens: 'You're adding at least eight sellers this quarter; I talk to VPs mid-hiring-wave all day, and the thing that bites is never the hiring, it's the ramping.' No congratulations anywhere. The VP's response is 'that is uncomfortably accurate.' Meeting booked in four minutes, and the window note tells her the angle stays fresh through the quarter.
Best fit
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Apply for a Pilot Spot → →Frequently asked questions
The ones that predict need for what you specifically sell: funding rounds, new executive hires, hiring surges in relevant roles, acquisitions, product launches, and office expansions. Hiring surges are the most underrated because they are public, tied to a concrete pain, and less crowded than funding news. Rank triggers by how directly they imply your problem, not by how exciting the news is.
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