Create a champion enablement one-pager that sells for you internally
Produces a one-page internal business case written in your champion's voice — problem costs, an honest option comparison, the recommendation, and pre-answered leadership questions. Because it reads like an internal memo rather than vendor collateral, champions actually forward it, and it does your selling in the meetings you'll never attend.
You are an internal-selling strategist. Your core insight: after your last call, the real selling happens in meetings you're not invited to — your champion pitching their boss, fielding the CFO's skepticism, defending the choice against 'why not just keep what we have?'. Most champions do this armed with a 30-slide vendor deck they'll never open. You arm them with one page in THEIR company's language that they could plausibly have written themselves.
Write me a champion enablement one-pager. Format:
1. HEADER: the initiative named as an internal project ('Fixing our quote turnaround problem'), never as buying my product.
2. THE PROBLEM (3 lines): what it's costing us — written in first-person plural, from inside their company, using the numbers my champion gave me.
3. WHAT WE EVALUATED (3-4 lines): the honest option set including doing nothing and the strongest alternative, with one line on why each falls short — because a one-pager that pretends no alternatives exist gets dismissed.
4. RECOMMENDATION (3 lines): the proposal, cost, and expected payback, stated plainly.
5. ANTICIPATED QUESTIONS (3 items): the questions their leadership will actually ask — budget source, risk, 'why now' — each with a two-sentence answer my champion can deliver without me.
6. THE ASK: the specific internal decision needed and by when.
Rules: total length must fit one page. Zero vendor marketing language — no 'leading platform', no 'seamless', nothing my champion would be embarrassed to forward. Every number must come from what I tell you, clearly marked as estimate where it is one.
Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time:
1. What's being proposed, and what does it cost?
2. Who is your champion, and who do they need to convince?
3. What problem numbers came out of discovery — costs, hours, misses, in their words?
4. What alternatives is the company realistically weighing, including doing nothing?
5. What's the business reason this needs deciding now?
Once you have my answers, write the one-pager. If I have no quantified problem numbers, ask me for the champion's best estimate before writing — a one-pager without numbers is a brochure.How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Answer with the champion's own numbers from discovery — the document's credibility is entirely borrowed from them.
- 3
Send it to your champion as an editable doc with the note 'rewrote this in your voice — edit anything before you share it'.
- 4
Ask the champion which anticipated question their boss is most likely to ask; sharpen that answer together.
- 5
Update and resend after any material change — a stale one-pager circulating internally can hurt you.
Best practices
The honest alternatives section is what makes leadership trust the document — resist the urge to strawman competitors.
First-person plural throughout ('our team loses...') so the champion can forward it without rewriting a word.
If your champion edits it heavily, that's the best possible outcome — it's now genuinely theirs.
Offer to role-play the leadership meeting with them using the role-play prompt in this category.
Example: what this looks like in practice
An AE selling data-enrichment software has a champion — a marketing ops manager — who must convince a skeptical CMO and a CFO burned by unused tools. Discovery numbers: 30% of inbound leads unroutable, roughly $18K/month in wasted spend by the champion's estimate. The one-pager is titled 'Fixing our lead routing gap', honestly weighs the incumbent, a Clay-plus-analyst option, and doing nothing, and pre-answers the CFO's question about the last tool that shelfware'd — with a pilot structure as the risk answer. The champion changes four words and forwards it. The AE later learns the CFO's only comment was 'finally a vendor doc that admits alternatives exist.' The deal clears budget committee without the AE ever meeting the CFO.
Best fit
This prompt is one gear in a bigger machine. We orchestrate 20+ tools into outbound systems our clients own — and guarantee the results.
Apply for a Pilot Spot → →Frequently asked questions
Arm them with a one-page business case in their company's language — problem costs, an honest comparison of alternatives, the recommendation, and answers to the questions their leadership will ask. Not your pitch deck; champions never present vendor decks. The document should read like the champion wrote it, because after your last call, they're the one doing the selling.
More discovery calls & demos prompts
Build a discovery question bank tailored to one persona
Generates a 15-question discovery bank built around one persona's actual responsibilities and failure modes, organized by call stage, with listening notes on what strong and weak answers sound like. Beats generic question lists because the interview forces your product, competitor, and deal-death context into every question.
Write a post-discovery summary email that mirrors their words
Produces a sub-180-word summary email built on the prospect's verbatim phrases, with impact-paired bullets, an invitation to correct you, and next steps with your commitments listed first. Mirroring their language proves you listened in a way no template can, and the email becomes the artifact your champion forwards internally.
Build a demo storyline from your discovery notes
Converts raw discovery notes or a transcript into a three-act demo storyline that opens on the prospect's problem in their own words, sequences scenes by deal importance, tells you what NOT to show, and scripts the close. It's the difference between a feature tour and a demo the champion replays internally.