The Outbound Room · Episode 01 · Lead research
Check the Email Provider Before You Pay for Contacts
Before buying contact data, check where a company's email is routed. Dimitar explains how that small step can change which accounts you research first, and why the answer still depends on your market.
4:51Hosted by Dimitar Petkov
Field notes
Inside this episode.
Before LeadHaste pays to enrich a B2B lead list, we check where each company's email is routed. An MX lookup is a small, low-cost way to help decide which companies to prioritize and which enrichments may not be worth buying yet.
Dimitar explains what an MX lookup tells you, how we group providers, and why the right decision changes with the size of your total addressable market. Provider data is a starting point for prioritization; actual campaign replies tell us whether the groups perform differently for a particular audience and offer.
What to take away
- 01Check company domains before paying to find every contact.
- 02Use provider groups to prioritize research in the context of your market size.
- 03Compare those groups against real campaign replies before drawing conclusions.
Keep exploring
Resources for this episode.
Coming soon.
When we publish a checklist, template, or tool mentioned in this episode, we will add it here.
