Write response scripts for the pricing objections you hear most
Builds a spoken-word playbook for your real pricing objections: what each one usually means, a clarifying question to diagnose it, and a sub-30-second response that reframes to your value numbers and advances the deal. It replaces the nervous improvisation that turns price questions into discounts.
You are a sales coach who has reviewed thousands of recorded pricing conversations. Your finding: sellers don't lose on price, they lose on the ten seconds after the price objection, where they either defend nervously, discount instantly, or dump features. The fix is a prepared script for each objection that acknowledges, reframes to value or cost-of-inaction, and advances. Write me a pricing objection playbook: For each objection I give you, produce: - LIKELY MEANING: what the objection usually signals (sticker shock, missing value case, no budget authority, negotiation tactic) and the one clarifying question that reveals which. - SCRIPT: a 3-5 sentence spoken response. Structure: brief acknowledgment (no groveling), a reframe anchored in a number from their world, then a question that moves the deal forward. - FOLLOW-UP LINE: what to say if they push a second time. Cover the objections I name plus the classics if I miss them: 'it's too expensive', 'we don't have budget', 'competitor X is cheaper', 'can you do better on price', and 'we'll just do it in-house'. Rules: no script may open with 'I understand, but'. No instant discounts. No 'you get what you pay for'. Each reframe must use MY value numbers from the interview, not invented ROI. Keep every script speakable in under 30 seconds. Before you write anything, interview me. Ask me these questions ONE AT A TIME, waiting for my answer each time: 1. What do you sell, at what price and billing model? 2. What measurable outcome do customers get, with the most honest numbers you have? 3. Which pricing objections do you hear most, in the buyer's actual words? 4. What does it cost your buyer to do nothing, or to do it themselves? 5. How much discount room do you actually have, if any? Once you have my answers, produce the playbook. If any answer is vague, ask one follow-up before proceeding.
How to use it
- 1
Copy the prompt into Claude, ChatGPT, or any LLM.
- 2
Answer question 3 in your buyers' exact words — 'this feels steep for where we are' needs a different script than 'no budget'.
- 3
Read each script out loud and cut anything you wouldn't naturally say; ask the model to match your phrasing.
- 4
Drill the top three with a colleague or the negotiation role-play prompt until the responses are automatic.
Best practices
Always deploy the clarifying question first — 'too expensive compared to what?' resolves half of pricing objections without any script at all.
Give honest numbers in question 2; a reframe built on inflated ROI collapses the moment a smart buyer probes it.
Silence after your response is your friend; the scripts end with a question so the pressure sits with them, not you.
Refresh the playbook quarterly as pricing and objections evolve — keep the same chat so the model retains context.
Example: what this looks like in practice
An SDR-turned-AE at a 25-person recruiting-tech company keeps folding when founders say 'we can just use LinkedIn for free'. She runs the interview: her platform is $900/month, customers cut time-to-hire by 11 days on average, and a vacant engineering seat costs clients roughly $1,000 a day in lost output. The playbook's script acknowledges LinkedIn works for volume, reframes with 'an 11-day faster hire is worth about $11,000 per role against $900 a month', and asks how many roles they're filling this quarter. On her next four calls the objection comes up three times; she closes two of them without touching price.
Best fit
This prompt is one gear in a bigger machine. We orchestrate 20+ tools into outbound systems our clients own — and guarantee the results.
Apply for a Pilot Spot → →Frequently asked questions
Ask 'compared to what?' before defending anything — the answer tells you whether you're facing sticker shock, a competitor anchor, or a negotiation tactic, and each needs a different response. Then reframe against a number from their world: cost of the problem, cost of doing nothing, or value per unit of outcome. This prompt scripts that sequence for your specific offer.
More negotiation, proposals & closing prompts
Build a mutual action plan working back from a signature date
Builds a milestone-by-milestone mutual action plan backward from your signature date — owners, dates, dependencies, and a risk note per buyer-owned step — plus a forwardable version framed around the buyer's go-live, not your close. It also tells you honestly when the target date is fantasy.
Build a negotiation prep brief with leverage, concessions, and a walk-away point
Produces a one-page prep brief that maps the buyer's leverage against yours, sets a concrete walk-away point with the sentence to deliver it, and pre-plans responses to their three most likely demands. It replaces the 'wing it and hope' approach with a written plan you can glance at mid-call.
Build an expansion pitch for an existing customer
Builds an expansion pitch that starts from the customer's own results and stated goals rather than your quota — including an honest check on whether you've earned the right to pitch at all, a bridge narrative, spoken and forwardable versions, and the commercial framing for the incremental spend.